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Consumer attitudes to the energy market and smart meters Smart Meter Central Delivery Body

Consumer attitudes to the energy market and smart meters Smart Meter Central Delivery Body. May 2014: Wave 1. Overview of survey design. Bespoke online survey designed to be representative of the GB population and based on a large sample size to allow drill down analysis to sub group level.

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Consumer attitudes to the energy market and smart meters Smart Meter Central Delivery Body

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  1. Consumer attitudes to the energy market and smart metersSmart Meter Central Delivery Body May 2014: Wave 1

  2. Overview of survey design Bespoke online survey designed to be representative of the GB population and based on a large sample size to allow drill down analysis to sub group level. Data collection between: 31st March - 13th April 2014 A total of 10,033 GB Nat Rep sample was achieved. 18 years+, with quotas on: age, gender, region, SEG to ensure a robust GB representative sample design. 10,033 Sub-groups As well as age, gender, region, SEG, we have also looked into ‘vulnerable groups’. There are defined as: • Fuel poverty (those who spend 10% or more of their income on fuel) • Has a disability • Renters (as in those who rent the property in which they reside) • Pay by Pre-pay meter (all those who pay their electricity or gas via a pre-pay meter) 2

  3. Respondent Profile Gender Age Region 48 Average age 37% 49% 51% 35% 9% 29% 4% Social Grade House Type 11% 9% 7% 46% 9% 10% Semi: 33% Detached: 23% 5% 13% 54% 14% 9% Flats: 18% Terraced: 23% 3

  4. Respondent Profile Billing Responsibility Billing Payment Method Annual Bill Size (electricity/gas) Average: £1,100 Electricity Provider Mains gas supplier ‘other’ contains any mentions below 5% 4

  5. A slightly higher percentage of people in London do not know their annual energy spend Percentage of those who do not know their energy spend 5% 9% Total 10% Total 5% 5% 9% 5% 8% 9% 5% 7% 4% 12% 4% 9% 5% 8% 3% 13% 6% NET: Solely/jointly responsible for paying bill All Respondents 9% 5% 10% 4% 5

  6. There is a general lack of trust towards energy suppliers. Agreement with statements 6

  7. General lack of trust and concerns are even higher amongst vulnerable groups. Agreement with statements (Top 2 Box): Total versus vulnerable groups 11% 7

  8. 84% of people aware and 44% interested in having a smart meter Top 2 Box Interest in having a Smart Meter (Sub groups) Claimed awareness of Smart Meters 84% are aware of Smart Meters Total 44%

  9. On balance those respondents with a Smart Meter trust their energy supplier. Agreement with statement ‘I don't trust my energy supplier(s)’ 10

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