Multimedia Authoring II

1. Multimedia Authoring II Week 2 – Designing Multimedia Veronica Noone

2. Agenda • Why Design? • ADDIE • Design Paradigms • Storyboarding

3. Why bother with Designing? • Ya didn’t last week! ;~)

4. Why Design? • Competence in the design phase is what separates professional and amateurs • Gives you a clear plan for the development of graphics, video, audio, text and the overall flow of the piece.

5. Creating Multimedia Projects • Everything we do requires a process, same goes for developing multimedia projects • Term Paper / Assignment • Ikea / Furniture • Our Multimedia projects

6. Rule of Thumb Production 20% Planning 80%

7. Analysis Design Develop Implementation Evaluation ADDIE Truly an ISD model but… Analyze Evaluate Design Implement Develop

8. ADDIE Analyze • Define the needs and constraints of the project • What do you want to achieve with the project? • Who is the audience? • What is the budget? • How will we deliver the project?

9. ADDIE Analyze cont’d • Develop the Concept • What, in general, do we want the title to accomplish? • Brainstorm ideas • Hold “focus group” sessions • Identify Target Audience • Who will use the title? • Can use demographics, lifestyle, attitudes • Need to identify as large an audience as possible • Larger audience is more difficult to develop for

10. ADDIE Design • Specify objectives, methods and media of the project • What will the program look like? • How will we break up the content? • What is the content? • How will the program flow?

11. ADDIE Design “Parts” • Descriptive Narrative • Storyboards • Flowcharts • Detailed Design Documents • Depends on scope of the project and size of the team

12. ADDIE Design Paradigms • Deciding on the structure is one of the first tasks when designing. • Most Multimedia Projects can fall into a handful of different design paradigms • Linear • Menu • Hierarchy • Network/Nonlinear • Hybrid/Composite

13. ADDIE Linear • Classic Back/Next Navigation • AKA Page Turner 1 2 3 4

14. ADDIE Menu • Multiple linear structure presented to the user by a menu • Very Common for projects with more content that can be logically chunked • Normally can get back to the menu from any screen in the application 1 1.a 1.b MM 2 2.a 2.b 2.c 3 3.a

15. ADDIE Hierarchy • Classic Tree Structure • Shaped by the natural logic of the content 1.a.1 1 1.a 1.a.2 MM 1.a.3 2.a 2 2.b

16. ADDIE Network or Nonlinear • Users can freely navigate • Complex design

17. ADDIE Hybrid or a Composite • Sometimes one paradigm isn’t enough 1.a.1 1 1.a 1.a.2 1.a.3 MM 2 2.a 2.b 2.c 3 3.a 3.b 3.c 4 4.a

18. ADDIE • With all these basic structures how do you decide?

19. ADDIE Choosing a Design Paradigm • Based on many factors • Amount of content • Complexity of content • Audience • Delivery method • Size of team • Most projects are essentially a hybrid • Users are able to jump to the index, glossary, help, content, etc. unless the content specifically calls for a more structured approach

20. ADDIE Storyboarding • Once you have the basic flow of your project outlined you can start the storyboard process. • Each “screen” represented in the paradigm should have a corresponding storyboard.

21. ADDIE Design - Storyboarding • What do the screens look like and how are they linked? • Storyboard examples

22. ADDIE The User Interface • Depening on project UI can be initially designed • Wireframed for proposal? • Prototyped for client? • Many times the UI will be known (or at least thought about) before storyboarding begins.

23. ADDIE Design • Develop the Content • Content scripts • Video scripts • Assign roles to team members • How will the content be archived and documented?

24. ADDIE Develop • Begin production of the project • Create (or obtain) required media • Artwork • Audio • Video • Author the program based on information from design phase.

25. ADDIE Implement/Evaluation • Distribute the project • Evaluate the project • Did it meet all of its goals? Analyze? Start all over again!!

26. What’s ADDIE again? • Time to put the A&D into practice.