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Designing Multimedia Projects: Understanding the ADDIE Model and Storyboarding Techniques

This week’s agenda focuses on the essential role of design in multimedia authoring. We discuss the ADDIE model—Analysis, Design, Development, Implementation, and Evaluation—highlighting how structured planning separates professionals from amateurs. Learn about various design paradigms, including linear and nonlinear structures, and the importance of storyboarding to visualize project flow. By the end, you’ll understand how to effectively define objectives, identify your audience, and develop the necessary media for successful multimedia projects.

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Designing Multimedia Projects: Understanding the ADDIE Model and Storyboarding Techniques

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  1. Multimedia Authoring II Week 2 – Designing Multimedia Veronica Noone

  2. Agenda • Why Design? • ADDIE • Design Paradigms • Storyboarding

  3. Why bother with Designing? • Ya didn’t last week! ;~)

  4. Why Design? • Competence in the design phase is what separates professional and amateurs • Gives you a clear plan for the development of graphics, video, audio, text and the overall flow of the piece.

  5. Creating Multimedia Projects • Everything we do requires a process, same goes for developing multimedia projects • Term Paper / Assignment • Ikea / Furniture • Our Multimedia projects

  6. Rule of Thumb Production 20% Planning 80%

  7. Analysis Design Develop Implementation Evaluation ADDIE Truly an ISD model but… Analyze Evaluate Design Implement Develop

  8. ADDIE Analyze • Define the needs and constraints of the project • What do you want to achieve with the project? • Who is the audience? • What is the budget? • How will we deliver the project?

  9. ADDIE Analyze cont’d • Develop the Concept • What, in general, do we want the title to accomplish? • Brainstorm ideas • Hold “focus group” sessions • Identify Target Audience • Who will use the title? • Can use demographics, lifestyle, attitudes • Need to identify as large an audience as possible • Larger audience is more difficult to develop for

  10. ADDIE Design • Specify objectives, methods and media of the project • What will the program look like? • How will we break up the content? • What is the content? • How will the program flow?

  11. ADDIE Design “Parts” • Descriptive Narrative • Storyboards • Flowcharts • Detailed Design Documents • Depends on scope of the project and size of the team

  12. ADDIE Design Paradigms • Deciding on the structure is one of the first tasks when designing. • Most Multimedia Projects can fall into a handful of different design paradigms • Linear • Menu • Hierarchy • Network/Nonlinear • Hybrid/Composite

  13. ADDIE Linear • Classic Back/Next Navigation • AKA Page Turner 1 2 3 4

  14. ADDIE Menu • Multiple linear structure presented to the user by a menu • Very Common for projects with more content that can be logically chunked • Normally can get back to the menu from any screen in the application 1 1.a 1.b MM 2 2.a 2.b 2.c 3 3.a

  15. ADDIE Hierarchy • Classic Tree Structure • Shaped by the natural logic of the content 1.a.1 1 1.a 1.a.2 MM 1.a.3 2.a 2 2.b

  16. ADDIE Network or Nonlinear • Users can freely navigate • Complex design

  17. ADDIE Hybrid or a Composite • Sometimes one paradigm isn’t enough 1.a.1 1 1.a 1.a.2 1.a.3 MM 2 2.a 2.b 2.c 3 3.a 3.b 3.c 4 4.a

  18. ADDIE • With all these basic structures how do you decide?

  19. ADDIE Choosing a Design Paradigm • Based on many factors • Amount of content • Complexity of content • Audience • Delivery method • Size of team • Most projects are essentially a hybrid • Users are able to jump to the index, glossary, help, content, etc. unless the content specifically calls for a more structured approach

  20. ADDIE Storyboarding • Once you have the basic flow of your project outlined you can start the storyboard process. • Each “screen” represented in the paradigm should have a corresponding storyboard.

  21. ADDIE Design - Storyboarding • What do the screens look like and how are they linked? • Storyboard examples

  22. ADDIE The User Interface • Depening on project UI can be initially designed • Wireframed for proposal? • Prototyped for client? • Many times the UI will be known (or at least thought about) before storyboarding begins.

  23. ADDIE Design • Develop the Content • Content scripts • Video scripts • Assign roles to team members • How will the content be archived and documented?

  24. ADDIE Develop • Begin production of the project • Create (or obtain) required media • Artwork • Audio • Video • Author the program based on information from design phase.

  25. ADDIE Implement/Evaluation • Distribute the project • Evaluate the project • Did it meet all of its goals? Analyze? Start all over again!!

  26. What’s ADDIE again? • Time to put the A&D into practice.

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