1. Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title:TG3 Slidedeck Date Submitted: [9, May 2000] Source: [William Bailey] Company [Cisco Systems] Address [170 West Tasman Drive San Jose, Ca 95130] Voice:[408 526 5481], FAX: [408 526 7864], E-Mail:[wbailey@cisco.com] Re:[Marketing efforts for P802.15 TG3] Abstract:[This document is a working draft or outline for a educational presentation on TG3.] Purpose:[The intention of this document is to assist individuals with their presentation preparations for speaking engagements relating to 802.15 and in particular, TG3. The presentation can also be used to orient interested parties in 802.15 TG3 activities.] Notice: This document has been prepared to assist the IEEE P802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by P802.15. William Bailey, Cisco Systems

2. Need template design, Backgrounds, Logo/trademarks perhaps design is consistent with web site High-Rate Wireless Personal Area NetworkTM802.15 Task Group 3 Your Name, Company, Conference Name, Etc. Note Trademark!! William Bailey, Cisco Systems

3. Overview • Open Standards Effort • What the effort covers • Who/what is IEEE/(IEEE Boilerplate) • Why do we do this • (More about Standard later in presentation) William Bailey, Cisco Systems

4. Target Market/Opportunity Statement Various usage statements and graphics Families with needs for multimedia Internet appliances Adults with needs for easy-to-use Internet access Kids who want to email their friends and surf the web Early adopters who want the latest Internet gadgets Technophobic seniors who want to easy to use connections William Bailey, Cisco Systems

5. 802.15 Family • History? • Advertise the “family’s” work and cross-advertise between the groups (TG1,2,3) • Position TG3 in the family William Bailey, Cisco Systems

6. Overlap With Other Technologies and Standards? A common question regarding TG3 is “Doesn’t _____ already cover that?” This slide would address that issue. • 802.15/Bluetooth • HomeRF • 802.11Family • HiperLAN • Infrared • USB/1394 This could be a table or a graphic. William Bailey, Cisco Systems

7. Value to Consumers • Need the camera download animation here... This is an animation showing respective download times for graphic images highlighting the need for speed William Bailey, Cisco Systems

8. Value to Customers (con’t) • Perhaps a table of ways to connect devices (hardware installation, serial cables, special cables and adapters) - or a couple of narratives on all the steps in connecting devices The intention is to highlight the ease of use of wireless William Bailey, Cisco Systems

9. Applications Drive Bandwidth (or other) Requirements Broaden beyond bandwidth to other requirements? William Bailey, Cisco Systems

10. Appliance Forecast Some example data…. Forrester Research:19 mil Internet appliances by 2000, adding 7 million new Internet users. Net appliances will be a $16B market by 2002 IDC: Internet appliances (smart handhelds, gaming devices, thin clients, Net phones and Net TVs) 1998 5.9 mil units $2.2B market2002 55.7 mil units $15.3 B market Yearly shipments - U.S. (million) ‘98 ‘99 ‘00 ‘01 ‘02 Consumer PCs 11 12 13 14 15Info appliances 1 5 11 19 22 Crossover: more Net appliances than PCs William Bailey, Cisco Systems

11. Portability of Devices • This could be market data, illustration, or narrative to give the audience a sense for the inertia behind portability William Bailey, Cisco Systems

12. Bluetooth Forecast • To show the potential market William Bailey, Cisco Systems

13. Likelihood of Dual Mode • Some application scenarios showing dual mode. Perhaps a discussion on complexity? William Bailey, Cisco Systems

14. Technical Details (so far) • Taken from requirements at this time, from drafts specs later • Yes, plenty of caveats here - it’s a work in progress William Bailey, Cisco Systems

15. Process and Status of 802.15TG3 • Reinforce open standards process • Stats on how many companies/people attending 802.15 meetings • Status of TG3 at the time of the presentation • What are the next meeting goals • Forecasted schedule of Standards effort William Bailey, Cisco Systems

16. How to Navigate/Participate • WEB site, attend meetings, etc. William Bailey, Cisco Systems

17. Thank YouClosing Slide Your Name & Contact Info William Bailey, Cisco Systems