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Samsung Group

Samsung Group. Presented by Emmanuel, Jueun , Tsogt , Xu Zhang. History. Samsung mobile was formed in 1983 First product was a car phone and introduced in Korea, 1986 Expanded to North America, Japan, and other countries since 1996

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Samsung Group

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  1. Samsung Group Presented by Emmanuel, Jueun, Tsogt, Xu Zhang

  2. History • Samsung mobile was formed in 1983 • First product was a car phone and introduced in Korea, 1986 • Expanded to North America, Japan, and other countries since 1996 • Global market share stood out at more than 17 percent, second only to Nokia in 2009 • Youtube

  3. History • First time in history, Samsung mobile shipped more than 50 million handsets in 2008 • Samsung mobile enjoyed the agreements with major cell phone service providers: • T-Mobile • AT&T • Sprint • Verizon • Alltel wireless

  4. Samsung Electronics All the electronic products that produced by company.

  5. SWOT Analysis • Strengths • Strong market position and Consistent R&D

  6. Weaknesses Opportunities Threats • Declining margins • Recall in 2009 • Tactical alliance with well known companies • Enter to Indian cell phone market • Competitive business environment • Government regulation

  7. Challenges • Risks of entering to the new market • New plants that built in developing countries • Government regulations • Difficult countries to infiltrate • Equality of female and male employees

  8. Fun Facts • The most expensive cell phone in the world is iPhone 3GS and costs 3,222,918.53 USD • The first portable phone invented by Martin Cooper in 1973. It weigh nearly 30 ounce (0.85kg), and it costs $3,500 dollars by Motorola.

  9. IndustryAnalysis Future multiple functions low cost high quality unique

  10. Competitors Nokia Motorola Founded in 1928 Went to public in 1943 walkie-talkie , the most profitable product RAZR introduced and at the highest marker share • Established in 1965 • 4.318 mil unit sold 2009 • 44.3% of smart phone market share • good quality • lower price • unique cell phones LG Established in 1947 300 oversea offices in 171countries and regions

  11. Market share of cell phone First quarter of 2010 iPhone Motorola LG Nokia Samsung Other

  12. ShortRecommendationsLong Independent skills of core technologies Strategic alliance with global software Investment in Research and Development Worldwide after sales services Development of variety design Inter-direction advertisement

  13. Conclusion In contrast, the analysis of the history for Samsung Group shows us the challenges that company faced. We have seen both the short and long-term recommendations in order to progress and make more money for the company.

  14. Thank you for your attention!

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