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Communicating to the Public

Communicating to the Public. A Weather Forecast Office Perspective. Fort Wayne, Indiana Tornado May 26, 2001. Challenges to Effectively Communicating to a Broad, Diverse Audience?.

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Communicating to the Public

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  1. Communicating to the Public A Weather Forecast Office Perspective

  2. Fort Wayne, Indiana TornadoMay 26, 2001

  3. Challenges to Effectively Communicating to a Broad, Diverse Audience? • How does an office get to 2 million people spread over a 60,000 square mile County Warning and Forecast Area (CWFA) • Personal workload considerations (part time forecaster, management responsibilities, in addition to outreach) • Outreach not the only priority of a Weather Forecast Office • Varying levels of interest within the Emergency Management Community • Getting interest of Media

  4. Challenges…Continued • Diversity in Local/Regional Community - Language barriers • Persons of Hispanic or Latino origin at 9% within the State of Utah and 19% within Salt Lake City • Several American Indian Nations in Utah • Up to 30 different languages spoken at home within a single school distict in Salt Lake City • Distrust of Federal organizations

  5. Challenges…Continued • Identifying what is important? • Consider the case of snow in the Mountain West

  6. The Good

  7. The Bad

  8. And The Ugly

  9. Lessons Learned • Identify hazards/concerns specific to County Warning and Forecast Area • The Keep It Simple Stupid methodology remains relevant today…at least in Utah • Social Capital is a must! Need trusting relationships that enable a collective effort • Need to work with what ya got! • Church of Jesus Christ of Latter-day Saints • Need to foster relationships with Media and take advantage of media interest to get key messages/themes across to large segments of population

  10. Opportunities…Needs for Change • Need to find a systematic way to identify customer/partner needs • Find a way to quantify weather impacts to various customers • Should our warnings be impact based? • National support in reaching segments of population in which English is not the primary language • Dynamically created web pages • NOAA Weather Radio • Other ideas?

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