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Comparative Analysis of Cultural Industry Companies: Cineplex Odeon vs. VanCity Theatre

This case study compares two companies from the cultural industry sector - Cineplex Odeon and VanCity Theatre. It examines their history, services, revenues, market share, brand identity, recognition level, success measures, and conducts a SWOT analysis to determine their strengths, weaknesses, opportunities, and threats.

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Comparative Analysis of Cultural Industry Companies: Cineplex Odeon vs. VanCity Theatre

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  1. September 2010 Sylvia Roberts Business case assignment

  2. Case selection • Choose a sector of the cultural industry • Choose a company from within that sector • Profit or not-for-profit • Private or public • Based in any country • Independent or subsidiary

  3. Profile • History, structure & size of company • Services provided • Revenues from each • Competitors • Market share

  4. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis

  5. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis • Strengths • Weaknesses • Opportunities • Threats

  6. Viability of research objects • Cineplex Odeon versus VanCity Theatre? • Mint records versus Universal Music Group? • Stratford Shakespeare Festival versus Edinburgh Fringe Festival ?

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