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Business case assignment

This assignment focuses on a comprehensive analysis of selected organizations within the cultural industry. By choosing a sector and a specific company, the case investigates both profit and not-for-profit entities, exploring their history, structure, and size. Key metrics such as service offerings, revenue streams, competition analysis, and market share are examined. A detailed SWOT analysis will provide insights into strengths, weaknesses, opportunities, and threats faced by the chosen companies, including comparisons between Cineplex Odeon, VanCity Theatre, Mint Records, and Universal Music Group.

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Business case assignment

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  1. October 2009 Sylvia Roberts Business case assignment

  2. Case selection • Choose a sector of the cultural industry • Choose a company from within that sector • Profit or not-for-profit • Private or public • Based in any country • Independent or subsidiary

  3. Profile • History, structure & size of company • Services provided • Revenues from each • Competitors • Market share

  4. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis

  5. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis • Strengths • Weaknesses • Opportunities • Threats

  6. Viability of research objects • Cineplex Odeon versus VanCity Theatre? • Mint records versus Universal Music Group? • Stratford Shakespeare Festival versus Edinburgh Fringe Festival ?

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