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OCADA Recruiting Game: Lessons Learned

OCADA Recruiting Game: Lessons Learned. James D. Cimino Director of Technical Innovation jcimino@d2teamsim.com. Agenda. Introductions Objectives Our Approach Design Decisions Challenges Demo Lessons learned Questions. About D2 TEAM-Sim.

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OCADA Recruiting Game: Lessons Learned

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  1. OCADA Recruiting Game: Lessons Learned James D. Cimino Director of Technical Innovation jcimino@d2teamsim.com

  2. Agenda • Introductions • Objectives • Our Approach • Design Decisions • Challenges • Demo • Lessons learned • Questions 2

  3. About D2 TEAM-Sim D2 TEAM-Sim (D2) is a leading developer of enterprise-wide Interactive Multimedia Instruction for the US Government, Department of Defense and Healthcare professionals. 50Creative & Technical Professionals 50,000Sq. ft. facility = a “1-Stop Shop” 25year history of Business Success • Comprised of 3 major multimedia companies, integrated under an IT Company. • Over 70 total years of broad, diversified digital multimedia and IT expertise and experience. • Professional disciplines range from graphic arts to database programming thru instructional design and courseware development. • Core team leaders are experienced experts in their specific professional areas. • State-of-the-art development and hosting infrastructure with diesel power back-up. • Four video editing suites including hi-definition, 3D and motion graphics. • Complete graphic design and interactive game development capabilities. • Government secret clearance and secure storage. 3

  4. About OCADA • Office, Chief of Air Defense Artillery (OCADA) • Manages the personnel lifecycles for Air Defense Artillery (ADA) active and reserve component officers, warrant officers, and enlisted Soldiers • Conducts branch marketing initiatives • Publishes the ADA Magazine in an effort to maintain the quality and health of ADA military occupational specialists (MOSs) and areas of concentration (AOCs) while improving the overall image of the branch and fostering espirit. 4

  5. About The Recruitment App • The ADA recruitment app is an unclassified social learning • app designed to run primarily on portable phones and other • devices running the Android or iOS platforms, but can also be • accessed through a standard web browser • The primary goal of the app is to increase ADA visibility • Among top officer candidates helping to encourage them to • consider ADA when choosing a placement • Secondary goals include entertaining the player while • teaching them about the ADA branch: day to day activities, • weapon systems, etc., as well as providing information about the • ADA and the army in general to interested civilians 5

  6. Objectives Problem: OCADA’s budget does not allow on-site briefings at every college campus. Solution: Leverage mobile technology applications to provide the most cost-effective and contemporary method to reach our target audience. 6

  7. Objectives: Timeline 3 Feb 12 31 Jan 12 Beta Test Begins Beta Build 8 Dec 11 Alpha Build 11 Nov 11 Mockups Created 12 Oct 11 28 Sep 11 Design Discussions 1 Sep 11 Contract Awarded 1 Aug 11 Contract out for Solicitation AMO Packet Submitted 7

  8. Objectives: Supported Platforms • Web Browsers • PC • Mac • Mobile Devices • iOS • iPod Touch • iPhone • Android 8

  9. Objectives: Web Site • Web Site • How To Play • Web Game • PC • Mac • Leader Board • Terms & Conditions • Privacy Policy 9

  10. Objectives: Metrics • Monthly Reports • Registered Users • Demographics • Google Analytics • Dashboard • Visitors • Map Overlay • New vs. Returning • Traffic Sources • Referring Sites • Search Engines • Keywords • Content • By Title • Drilldown • Landing pages • Exit Pages 10

  11. Our Approach • Listen twice, Design once • Understand the client’s requirements • Be flexible: our ideas are NOT always the best • Become the customer’s partner, not vendor 11

  12. Design Decisions • Development platform: Unity 3D • Mastery of 1 development environment, not 5 • 2D graphics instead of 3D models • Mini game bandwidth constraints • Use of Video • Bandwidth issues • Require active internet connection • Instant application data updates • Can’t support everything (sorry iPad… for now) 12

  13. Challenges Sometimes what looks good on paper doesn’t really work out in the end. 13

  14. Demo 14

  15. Lessons Learned • Content from external sources needs stringent formatting specifications. • Identify interfaces that will be required early in the development process. • Identify “generics” within your code early on • If possible, standardize database tables and requests • Establish clear deadlines and build requirements. • Scene management/versioning • Performance test your 3D assets on your target devices “Success is a terrible teacher.” Bill Gates 15

  16. Thank You! Questions? 16

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