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LinkedIn. Maintaining a Competitive Advantage. LinkedIn: NVUE . Niche Value User-Experience. Call to Action (change title?). Keep Focused Develop Partnerships Invest in Product Development Outcomes ROI Benefits. Niche. Professional Users Sources of Revenue Maintain Integrity
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LinkedIn Maintaining a Competitive Advantage
LinkedIn: NVUE • Niche • Value • User-Experience
Call to Action (change title?) • Keep Focused • Develop Partnerships • Invest in Product Development • Outcomes • ROI • Benefits
Niche • Professional Users • Sources of Revenue • Maintain Integrity • Grow Global Presence
Increase Value to Users • More Functionalities, Resources & Tools • Improves User Experience • Form Partnerships to Create Added-Value • USC • Rosetta Stone • University of Phoenix • Increase Premium Membership Revenue
Value- Added Benefits • Professional Development Tools for Subscribers • USC Marshall School of Ed- Exec. Ed • Rosetta Stone • University of Phoenix • Skill-specific Webinars • Continuing Ed. Units
Value- Career Tools • Career Counselors • Resume Development Tools • Live Chat
Value- Apps & Widgets • Phone Apps • Outlook V-card or Similar E-business Card • Revenue Through Technology • Salary Widget • Resume Analysis
User-Experience • Site Cluttered • Giant Ad • Improved UI • Keep users on site • Easier to find Peers • Easier to find Job Seekers
LinkedIn: Competitive Advantage • Niche • Value • User-Experience
Outcomes • Increase Value to Users • Increase Number of Users • Increase Revenue • Increase Market Share