Broadband Broadcast
Ignite is the leading unbranded, cross-platform ITV sports solutions provider, catering to service providers and broadcasters. Our innovative approach combines broadband, real-time scoreboards, and interactive programming, ensuring fans receive detailed contextual information and customized content. We focus on building strategic partnerships with major broadcasters and platform providers, enhancing our competitive advantage. With expertise in advertising and editorial content capabilities, Ignite aims to redefine sports broadcasting and achieve key revenue goals while delivering unparalleled value to our clients.
Broadband Broadcast
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Presentation Transcript
Broadband Broadcast Integrated Three Hour Sponsorship Non-Linear Program-ming Enabled Fan Interaction Detailed Contextual Information Customized Real-time Scoreboards
ISM ITV Competitive Advantages • Unbranded Solution • Content Publishing IP • Cross Platform Approach • Editorial Content Capabilities • Relations with Rights Holders (Sports Properties) • Experienced with Service Providers Additional Competitive Advantages We Need • Relationships with Major Broadcasters, Broadcast Solution Experience • Partnerships with Platform Providers • ITV Marketing Capabilities
ISM ITV Market Positioning Ignite is an unbranded, cross platform, ITV sports solutions provider for service providers and broadcasters. Strategic Objectives • Become the definitive ITV sports solutions provider to service providers and broadcasters • Develop ITV Advertising Expertise – the absolute collision of traditional and interactive advertising • Hit Revenue Goals
ITV - Key Success Factors • Develop a strategic broadcast partnership that allows us to deliver the full spectrum of solutions • Establish relationships with the key players that “touch us” in the value chain (Platform Providers – i.e. Liberate, Broadcast Suppliers – i.e. Chyron) • Leverage MSG ITV - Make it a huge success, get CBV direct business • Build broadcast expertise • Market our success • Test iTV advertising Metrics: • Get into Top 20 Pop TV program members • Develop a joint product to deliver to the broadcast market (Chyron / Mixed Signals) • Close another service provider deal (AT&T, Comcast, Charter) • Close a broadcast ITV deal (Fox, Chyron, MSG ATVEF)
