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Webs, Flows, Knows

Webs, Flows, Knows. IFE 2020, Feb 25/2009 Scott MacLeod (PhD) macleods@eastwestcenter.org. WE ARE CONNECTED. 6 Degrees. Why Do Networks Matter?. Leadership: Bringing People together to achieve a goal. Context: Network Positions Lens of Understanding. While All The Fuss?. 30%...in 2005 !.

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Webs, Flows, Knows

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  1. Webs, Flows, Knows IFE 2020, Feb 25/2009 Scott MacLeod (PhD) macleods@eastwestcenter.org

  2. WE ARE CONNECTED 6 Degrees

  3. Why Do Networks Matter? • Leadership: Bringing People together to achieve a goal. • Context: Network Positions • Lens of Understanding

  4. While All The Fuss? 30%...in 2005!

  5. While All The Fuss? Networks Can Hurt Us Source: Wendi Backler, Personal Communication

  6. While All The Fuss? Networks Can Hurt Us

  7. Why All The Fuss? Networks = Power?

  8. Where do we find Networks Nodes Links Industry Business unit Revenues Bandwidth City Joint venture agreements Individual Computer Research teams Patents + Imports Planet Country Conversations Societies Gravitational pull

  9. SOCIAL NETWORKS DEFINED • A set of dyadic ties, of all the same type, among a set of actors • Actors can be persons, organizations, groups • A tie (link) is an instance of a social relation Source: Steve Borgatti, Basic Social Network Concepts

  10. RELATIONS AMONG PERSONS CAN BE DEFINED IN MANY WAYS • Affiliations • Belongs to same clubs • Is physically near • Kinship • Mother of, wife of • Other role-based • Boss of, teacher of • Friend of • Cognitive/perceptual • Knows • Aware of what they know • Affective • Likes, trusts • Interactions • Sends an email, requests information • Give advice to, talks to, fights with • Sex, drugs with • Content Matters! • Each relation yields a different structure and has different effects Source: Steve Borgatti, Basic Social Network Concepts

  11. Diversity of Connections Personal advice Professional/Career Collaboration Information Social

  12. SIMPLE ANSWERS • Employees asked: • “Who to ask for answers to straightforward questions” Recent acquisition Older acquisitions Original company Source: Data drawn from Cross, Borgatti & Parker 2001

  13. Recent acquisition Older acquisitions Original company PROBLEM REFORMULATION Employees asked: Who do you see to help you think through issues? Source: Data drawn from Cross, Borgatti & Parker 2001

  14. Network Location Diane Heather Garth and Fernando Degree Centrality (Weak ties) Betweenness Centrality (Risk/Power) Closeness Centrality (Strategy)

  15. Network Attributes Density (Flows/Noise) Centrality Clustering Network Reach Professional/Career Network Structure: Patterns UCI NET

  16. CAYLEY TREE (HIERARCHY) • STRENGHTS WEAKENESSES • Highly Centered • Maximizes efficiency at moving information in to, and instructions out from, a center • “Leadable” • Zero path redundancy • Good for efficiency • Bad for acuity (ability to process weak signals)

  17. ORGANIZATIONS VS. NETWORKSSIMILARITIES AND DIFFERENCES? • Organization • Social entity • Goal directed • Deliberately structured activity systems • Identifiable boundary • Responsibility • Network • Social entity • Goal directed (varies) • Emergent (a good thing?) • Flexible Specialization • Porous boundaries (a good thing?) • Responsibility • Two very different ways of getting things done, each with its own advantages and disadvantages Community?

  18. KM practice naturally divided based on skill set ...nine months later, group was cohesive and selling work that integrated both skill sets Need to Weave Source: “Making Invisible Work Visible: Using Social Network Analysis to Support Strategic Collaboration”, Cross, Borgatti, Parker, California Management Review, 2002.

  19. Network Weaving? Why? • Flexible specialization • Creativity • Sustainability • Social Capital/Resiliance How? (What holds together?) • Ideas? • Outcomes? • Identities? • Survival?

  20. Where do we find Networks? Systems Ideas Events People

  21. SystemsNetworks Can Be Notworks Flow of Events:

  22. Where do we find Networks? Ideas

  23. …Close Your Eyes… http://elements-by-caroline-photography.com/blog/wp-content/uploads/Image/family_sarah_closed_eyes.JPG

  24. Green

  25. Get it?

  26. http://www.orgnet.com/divided.html

  27. Where do we find Networks? Events

  28. …Close Your Eyes…Again http://www.asiagrace.com/photos/v/closed-eyes.jpg

  29. Events

  30. Systems Ideas Events People How Do These Connect?

  31. Implications/Trends Some Questions… About What the World Looks Like

  32. Social Capital http://faculty.chicagogsb.edu/ronald.burt/research/NSSC.pdf

  33. SystemsThe Network Effect http://www.blatruc.com/02/microsoft-daje-6000-vrijedan-softver-studentima/

  34. http://www.marketwatch.com/quotes/uaua

  35. http://www.treasury.gov.au/documents/1368/HTML/docshell.asp?URL=David_Gruen_to_the_Australian_Business_Economists.htmlhttp://www.treasury.gov.au/documents/1368/HTML/docshell.asp?URL=David_Gruen_to_the_Australian_Business_Economists.html

  36. GET THE CONNECTIONS? Questions?

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