Measurable Goals and Assessment Tools

1. Measurable Goals and Assessment Tools Setting, Achieving, and Evaluating Measurable Goals and Assessment Tools

2. Measurable Goals • BMP design objectives or goals that quantify the progress of program implementation and the performance of your BMPs • Markers or milestones that you will use to track the progress and effectiveness of your BMPs in reducing pollutants to the MEP

3. Measurable Goals • Yes/No • usually quantified tasks • action items • Variety • activity • output • outcome • impact • Allow for evaluation

4. Activity • By the end of year one, we will cleanout 50% of the drop inlets. By the end of year two we will cleanout another 50% • By the end of year one, we will adopt an enforceable ordinance prohibiting non-storm water discharges

5. Outputs • By the end of year one we will produce two different brochures - one general and one targeting lawn and garden care

6. Outcomes • There will be a 50% increase in the people surveyed who know the basics about MS4s between year one and year three • There will be a 25% decrease in the number of reported localized flooding incidents between years two and three (with some evaluation of rain data)

7. Impacts • 25% reduction in trash collected at creek cleanup between years 1 and 2 and between years 2 and 3 • 2 degree decrease in water temperature between years 1 and 5 due to re-vegetation of riparian corridor

8. Types of Measurable Goals • Activity • Output • Outcomes • Impacts Usually more directly related to water quality but less direct control

9. Measurable Goals • Reasonable • Relevant • Reaching

10. Evaluation • Measurable Goals • Program

11. Measurable Goals Evaluation • Have you achieved your measurable goals? • Collect the data you need to make determination • baseline data • inspection forms/databases • After implementation, are they still reasonable

12. Program Evaluation In some cases measurable goals may be the assessment tool, in other cases you may also need separate assessment tool Assessment Tools Measurable Goals

13. Assessment Tools • Evaluate and guide your program

14. Program Evaluation • Program is effective • Number of inspections is increasing while number of enforcement actions is decreasing • Program may need improvement • The amount of trash collected at a creek clean up remains static for three years

15. Program Guidance Through Evaluation • What does it mean that the hotline isn’t getting calls? • No problems? • Not enough advertisement? • People don’t want to be “tattle-tails”? • People don’t believe it will be followed-up on?

16. Program Guidance Through Evaluation (cont.) • Storm drain maintenance database indicates one area has particularly full drains • Garbage receptacles are always full • Vacant lot always has tires in it

17. Evaluation • Remember goals of program • Educate staff on the goals of the program • Help recognize problems and • Help find creative solutions

18. Conclusion • Measurable goals objectify program implementation and are an important part of illustrating compliance with the permit. • Assessment tools can help evaluate and guide your program. Both are crucial for an effective program