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Pestel Framework

Pestel Framework. Political/Regulatory. Network sharing regulation Licenses Pressures put on pricing Taxation Trade restrictions and tariffs. Economic. change average income, inflation Outsourcing Network sharing and roaming agreements Appearance of M2M business. Social.

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Pestel Framework

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  1. Pestel Framework

  2. Political/Regulatory • Network sharing regulation • Licenses • Pressures put on pricing • Taxation • Trade restrictions and tariffs

  3. Economic • change average income, inflation • Outsourcing • Network sharing and roaming agreements • Appearance of M2M business

  4. Social • Privacy and security issues • lifestyle trends (changes in lifestyles) • Marketing and advertising • Increase in global wireless traffic

  5. Technological • Capacity and coverage • cloud services • R&D

  6. Environmental • International regulations on environmental protection • Climate, soil and land use

  7. Legal • Data protection law • Consumer protection law • Employment law

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