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July 3 , 2012 C ONFERENCE HOTEL U SKANZENU MODRÁ

E UROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS. July 3 , 2012 C ONFERENCE HOTEL U SKANZENU MODRÁ. Jind ř ich Ondru š Deputy Governor of the Zlín Region. ■■ ■ ■ Zlín Region. CONTENTS. RELIGIOUS TOURISM IN EASTERN MORAVIA PROJE C T “ O PEN GATES” I CAMMINI D’EUROPA

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July 3 , 2012 C ONFERENCE HOTEL U SKANZENU MODRÁ

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  1. EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS July 3, 2012CONFERENCE HOTEL U SKANZENU MODRÁ JindřichOndruš Deputy Governor of the Zlín Region

  2. ■■ ■■Zlín Region CONTENTS RELIGIOUS TOURISM IN EASTERN MORAVIA PROJECT “OPEN GATES” I CAMMINI D’EUROPA PROJECT “CERTESS” VELEHRAD 2013 NECSTOUR PROGRAMME “CULTURAL ROUTES OF THE COUNCIL OF EUROPE” EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

  3. ■■ ■■Zlín Region RELIGIOUS TOURISM IN EASTERN MORAVIA • over a thousand-year tradition in Christianity • largeconcentration of sacral monuments from times of the first Slavic missionaries to today • strong religious traditionand ties of its citizens to religion • above-average proportion of believers in the CR: • Czech Republic 13.9% • Zlín Region 29% • (Source: www.scitani.cz) • important places of pilgrimagewithin the CR • Velehrad– Basilica bestowed the Golden Rose by the pope • Holy Hostýn – estimated 500,000 pilgrims annually • existence of pilgrimage routesin the Zlín Region • Velehrad– Holy Hostýn • Velehrad– Holy Antonínek • Holy Hostýn – Holy Kopeček • Rosary Pilgrimage Route and others

  4. ■■ ■■Zlín Region PROJECT “OPEN GATES” • providing access to important sacral monuments in the Zlín Region • familiarizing visitors with monuments in terms of architecture, art, cultural and spiritual value • BENEFITS OF THE PROJECT implemented since 2009: • unique project in the CR • example of cooperation of local government and churches • 2011 – 95,000 visitors in the Zlín Region (21 key tourist locations) • creation of 140 new jobs

  5. Membership of the Zlín Region and East-Moravian Tourist Authority Zlín in I Cammini d’Europa • First contact in October 2010 • Signature signed in September 2011 ■■ ■■Zlín Region I Cammini d’Europa

  6. BENEFITS FOR THE ZLÍN REGION: • Participation of the region in “I Cammini d'Europa” involves presentation of a pilgrimage tourism product at trade fairs in Madrid, Paris, Rome, Rimini, Milan and Berlin • Cooperation with already engaged partners in religious tourism • Achieving good practice and sharing experiences in the area of religious tourism • Engagement in EHZS projects “I Cammini d'Europa” • Engagement in elaboration and implementation of tourism products and promotional materials • Engagement in studies and marketing research projects • Creation of a special tourism package for the territory of the Zlín Region • Promotion of territorial products (gastronomy, crafts, culture) at exhibitions and trade fairs • Use of the quality brand name “I Cammini d'Europa” on religious tourism promotional materials ■■ ■■Zlín Region I Cammini d’Europa

  7. Program: INTERREG IV C • Priority: 2 Environment and Risk Prevention • Area of intervention: 2.6 Cultural heritage and landscape • Call for Proposals: no. 4 • Implementation period:January 2012 – November 2014 (33 months) • Project status: implementation phase ■■ ■■Zlín Region PROJECT “CERTESS” • Project partners • LUXEMBOURG: Europ.Institut of Cultural Routes • ITALY: Region Lazio • MALTA: Department of local government • POLAND: Administrative district of Gorlice • AUSTRIA: Salzburg Research • ROMANIA: Sibiu County Tourism Association • SPAIN: Tourism Agency of the Balearic Islands • FINLAND: JAMK University of Applied Sciences • GERMANY: Karlsruhe Institut of Technology • CZECH REPUBLIC: Zlin Region • LUXEMBOURG: Ministry of Culture Luxembourg • SPAIN: Regional Ministry of Tourism, Commerce and Sport

  8. ■■ ■■Zlín Region VELEHRAD 2013, PLACE OF MEETING AND DIALOGUE 1,150 years since the arrival of the Slavic missionaries - Saints Cyril and Methodius - to the territory of Great Moravia The anniversary honors the founding principles of Christianity passed on to people in their own language, the creation of a Slavic writing system, the first legal documents and laying of the foundations for education and culture An opportunity for remembrance, to celebrate with dignity and use this important historical event not only for raising consciousness amongst citizens, but also for tourism and cultural routes Opportunity to raise interest in the ideas of peaceful coexistence of cultures, spiritual, ethical and cultural values

  9. National cultural monument since 2008 • Symbol of the arrival of Saints Cyril and Methodius to Moravia • Meeting place for believers and for western and eastern cultures • Burial place of Cardinal Špidlík • Venue for important cultural and spiritual events in the jubilee year 2013 • Cyril and Methodius Pilgrimage and Days of People of Good Will • International conference with the Cyril and Methodius theme • Exhibitions, concerts, training and education programmes ■■ ■■Zlín Region VELEHRAD – CENTER OF CULTURAL AND SPIRITUAL HERITAGE OF EUROPE Place and opportunity for initiating the creation of the EuropeanCultural Route of Saints Cyril and Methodius

  10. NetworkofEuropeanregionsfor tourism developmentin Europe • Gathering relevant regions and institutions in tourism • 25 regions • 30 public and private institutions (EuropeanIntituteofCulturalRoutes) • Zlín Region member of the network since 2011 – the only member from Central Europe • Simultaneously, member of the Executive Committee ■■ ■■Zlín Region NECSTOUR- network of european regions for a sustainable and competitive tourism

  11. Programme “Cultural Routes of the Council of Europe” founded by the Council of Europe in 1987 with the aim of demonstrating through travel across space and time how cultural heritage developed in various places of today’s European countries. • European Institute of Cultural Routes – programme administrator. • PROGRAMME AIMS • To increase consciousness of European cultural identity and citizenship • To support intercultural and interreligious dialogue through better understanding of events in European history. • To protect and enrich natural and cultural heritage as a means for improving the quality of life and the source of social, economic and cultural development ■■ ■■Zlín Region CULTURAL ROUTES OF THE COUNCIL OF EUROPE

  12. Since the start of the programme until today, there are a total of 29 certified Europeancultural routes. ■■ ■■Zlín Region CULTURAL ROUTES OF THE COUNCIL OF EUROPE • CERTIFICATION CRITERIA • Cooperation in research and development • Enhancement of the memory, history and European heritage • Cultural and educational exchanges of young Europeans • Contemporary cultural and artistic practice • Cultural tourism and sustainable cultural development

  13. AIMS Building a network of partners linked to the mission of Saints Cyril and Methodius and their legacy of developing Christianity in Europe Founding the organization “European Cultural Route of Saints Cyril and Methodius” Certification of the European Cultural Route of Saints Cyril and Methodius within the programme “Cultural Routes of the Council of Europe” ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

  14. The European Cultural Route of Saints Cyril and Methodius will be a European network of cities and regions interconnecting historically important places of pilgrimage and utilizing their common cultural heritage for increasing competitiveness and attractiveness of European cities and regions. ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS • AREAS FULFILLING CERTIFICATION CRITERIA • COOPERATION IN RESEARCH AND DEVELOPMENT • ENHANCEMENT OF THE MEMORY, HISTORY AND EUROPEAN HERITAGE • CULTURAL AND EDUCATIONAL EXCHANGESOF YOUNG EUROPEANS • CONTEMPORARY CULTURAL AND ARTISTIC PRACTICE • CULTURAL TOURISM AND SUSTAINABLE CULTURAL DEVELOPMENT

  15. BENEFITS OF THE CULTURAL ROUTE FOR DEVELOPMENT OF THE REGION • The network of the European Cultural Route of Saints Cyril and Methodius focuses on the legacy of Europe’s Christian roots in order to renew and utilize not only sacral monuments, but also Christian traditions and cultures of countries related to the brothers from Thessaloniki • It contributes to better handling of the seasonal nature of tourism thanks to a new travel model, and strengthening European citizenship through discovering our common heritage. Cultural routes accommodate other segments of tourists. • Cultural routes represent an opportunity for local citizens in the area of enterprise, support of investments and development of infrastructure and human resources, development of services, increasing revenue and due to an increased concentration of tourism options, creation of jobs and increase in employment. ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

  16. ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

  17. POTENTIAL FUNDING SOURCES ProgrammeCulture 2007-2013 FinancialMechanism EEA 2009 – 2014, Priority Area 1 “Preserving European Cultural Heritage” TheLifelongLearningProgramme - ProgrammesErasmus, Leonardoda Vinci, Grundvig Visegrad Fund – within the framework of small and standard grants Transnational cooperation of projects for European Cultural Routes, Programme of the European Commission INTERREG, further programming periods (cross-border and transnational cooperation) ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS The aim of the European Cultural Route of Saints Cyril and Methodius will be prepared for implementing objectives within the framework of individual areas in order to draw from subsidies as a part of the EU Cohesion Policy for 2014 - 2020.

  18. We are looking forpartnersforfurther cooperation in the interest of fulfilling the objectives of the overall aim. We expect to meet each other again in the jubilee year, and that we will reach agreement with our partners regarding the next steps for fulfilling the aim – certification of the cultural route. • Public Authorities • Education and ResearchInstitutions ■■ ■■Zlín Region EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS • ALBANIA • BULGARIA • CZECH REPUBLIC • CROATIA • ITALY • HUNGARY • MACEDONIA • GREECE • SLOVAK REPUBLIC • SLOVENIA • SERBIA • TURKEY

  19. “Saints Cyril and Methodius contributed immeasurably to building Europe, not just in terms of its Christian religious society, but also its civic and cultural unity.” ■■ ■■Zlín Region BL. POPE JOHN PAUL II:

  20. JindřichOndruš Deputy Governor of the Zlín Region jindrich.ondrus@kr-zlinsky.cz ■■ ■■Zlín Region Thank you for your attention.

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