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Inbound Marketing Campaigns

Inbound Marketing Campaigns

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Inbound Marketing Campaigns

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  1. Inbound Marketing Campaigns

  2. SM Email LP CTA LN Blog Achieve Your Goals With Campaigns More Customers

  3. Offer Develop Targeted Offer to Generate New Email Contacts How To Use Analyze LP + CTA Advertise Offer On Your Website Automate Follow-up Emails Social LN Market Offer to Existing Contacts Blog Email Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics

  4. More Traffic Offer Blog To Attract Visitors & Leads. Analyze LP + CTA Use Social Media to Promote Offers and Blog Posts More Leads Targeted Offers Generate Leads, Prospects & Customers. Social LN Landing Page & Call To Actions Promote the Offer. More Customers Blog Email Automated Emails Guarantee Follow Up with Contacts. Email Blasts Advertises Offer to Existing Contacts. Measure & Analyze Analytics Measure, Analyze and Improve Each Campaign Element.

  5. More Traffic, Leads & Customers with Inbound Marketing Campaigns

  6. Step By Step Guide ToInbound Marketing Campaigns

  7. HubSpot Guide to Internet Marketing Inbound Marketing Campaign

  8. VISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS

  9. Understand The Lead Conversion Path

  10. LP Create a Landing Page To Advertise Offer

  11. CTA Create a Call To Action That Links to Landing Page

  12. Create Lead Nurturing Email WorkflowsThat Follow Up with Leads LN

  13. Create an Email Marketing Offer to Existing Contacts Email

  14. Publish a Series of Blog Articles On the Topic of The Offer Blog

  15. Promote Landing Page and Blog Articles on Social Media Social

  16. HubSpot Guide To Internet Marketing Analysis & Measurement Analyze

  17. Measure Each Campaign Element Analyze • Email Blasts • Opens = • Open Rate = • Click Through Rate = • Reconversions = • Customers = • Blog Posts • Page Views = • Inbound Links = • Leads = • Customers = • Social Media Posts • Clicks = • Shares / Retweets = • Leads = • Customers = • Landing Pages • Conversion Rate = • Total Submissions = • New Leads = • Customers = • Call to Action Buttons • Views to Clicks Rate = • Clicks to Submissions Rate = • Views to Submissions Rate = • Lead Nurturing Emails • Opens = • Open Rate = • Click Through Rate = • Reconversions = • Customers =

  18. Maximize Your HubSpot Subscription with Inbound Marketing Campaigns Offer Analyze LP + CTA More Traffic Blog Articles Attract Organic and Social Media Traffic. Social Media Scheduling Promotes Offer and Blog Articles. Social LN More Leads Targeted Offers Generate Leads, Prospects & Customers. Landing Page & Call To Actions Promote the Offer. Blog Email More Customers Automated Emails Guarantee Follow Up with Contacts. Email Blasts Advertises Offer to Existing Contacts. Measure & Analyze Analytics Measure, Analyze and Improve Each Campaign Element.

  19. Campaign Resources Tutorials and How to Guides

  20. Resources for Creating Offers • Tutorials: • TUTORIAL: How to create an offer that generates leads • eBooks: • Guide to Killer Content Creation • Articles: • 25 Clever Ways to Grow Your Email Marketing List • How to Create Marketing Offers That Don't Fall Flat • Worksheets: • 13 Ways To Create New Offers • Templates: • Marketing Offer Templates Download Guide

  21. Resources for Landing Pages • Tutorials: • TUTORIAL: How To Create Landing Pages On HubSpot • eBooks: • An Introductory Guide to Landing Pages • How To Optimize Landing Pages • Articles: • Why Landing Pages Are an Indispensable Part of Marketing • 7 Point Checklist for Powerful Landing Page Copy • 5 Foolproof Ways to Prevent Landing Page Abandonment • 9 Must-Haves For the Perfect Landing Page • How Long Should Your Landing Page Forms Be? Download Guide

  22. Resources for Call To Actions • Tutorials: • TUTORIAL: How to create a Call to Action (CTA) • eBooks: • An Introduction To Effective Calls-To-Action • Articles: • 13 Sloppy Mistakes You're Making With Your Calls-to-Action • How to Master the Design of Compelling Calls-to-Action • How to Write Call-to-Action Copy That Gets Visitors Clicking • 12 Critical Elements Every Homepage Must Have [Infographic] • 4 Types of Calls-to-Action You Need for Marketing Success Download Guide

  23. Resources for Lead Nurturing Workflows • Tutorials: • TUTORIAL: How to set up workflows to create lead nurturing campaigns • TUTORIAL: How To Turn Leads Into Customers • eBooks: • How To Use Lead Nurturing For Smarter Marketing • Articles: • 6 Lead Nurturing Emails Every Business Should Send • 5 Steps for Creating Successful Lead Nurturing Campaigns • How to Tailor Lead Nurturing Content to Suit Individual Personas • 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns Download Guide

  24. Resources for Email Marketing • Tutorials: • TUTORIAL: How to create and send an email in HubSpot • TUTORIAL: How to segment your contacts to create email lists • eBooks: • Optimizing Email Marketing For Conversions • How to Execute & Measure Successful Email Marketing • Articles: • The 9 Must-Have Components of Compelling Email Copy • 7 Expert Email Marketing Tips You're Probably Missing Out On • Why List Segmentation Matters in Email Marketing • 9 Examples of Beautiful Email Marketing • 10 Simply Awesome Examples of Email Marketing • How to Improve Your Email Marketing With an Integrated Approach Download Guide

  25. Resources for Blogging • Tutorials: • TUTORIAL: How to use the Blog tool to create new content • eBooks: • Introduction to Business Blogging • Easy Fixes To Business Blogging Mistakes • Articles: • Read The Latest Articles from HubSpot Blog • 12 Business Blogging Shortcuts for Time-Crunched Marketers • How to Write Stellar How-To Posts for Your Business Blog • 9 Ways to Increase Visibility for Your Best Blog Content • Top 10 Qualities of High-Quality List Posts • 20 Simple Ways to Boost Blog Subscribers • 10 Amazing Blogs About Blogging to Start Reading Now • 9 Questions To Ask Before Hiring a Freelance Blogger • How To Hire to A Rockstar To Manage Your Blog • Worksheet: • The Blogging Worksheet Download Guide

  26. Resources for Social Media • Tutorials: • TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot • TUTORIAL: How to use the social media publishing tool to promote your content • eBooks: • 10 Step Guide To Social Link Building • How to Enhance Your Internet Presence with Social Media • Articles: • 30 Brilliant Social Media Marketing Tips From 2011 • 26 Social Media Marketing Hidden Treasures You Never Knew Existed • How to Cultivate a Company-Wide Social Media Culture • Why You Need Social Media, Even if Your Customers Don't Download Guide

  27. Resources for Analytics & Measurement • Tutorials: • TUTORIAL: How to measure your site traffic • TUTORIAL: How to track your leads • TUTORIAL: How to track your customers • eBooks: • An Introduction to Inbound Marketing Analytics • How to Unlock The ROI Of Your Marketing With Analytics • Webinar: • The Science of Analytics Webinar • Worksheet: • Monthly Marketing Report • Free Tool: • Marketing Grader Download Guide

  28. Offer Develop Targeted Offer to Generate New Email Contacts How To Use Analyze LP + CTA Advertise Offer On Your Website Automate Follow-up Emails Social LN Market Offer to Existing Contacts Blog Email Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics