Inbound Marketing Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found. Why You Need Inbound Marketing To Survive? Inbound marketing offers numerous benefits. When utilized effectively, it can: Shape a brand preference and influence future purchases. Generate social media shares and inbound links. Put customers in the driver’s seat. Help fuel search engine optimization efforts. Increase brand awareness. Enable customers to engage with your brand at their point of need, 24/7. Generate qualified leads for less money (when compared with traditional marketing). • • • • • • •
Types of Inbound Marketing Most successful inbound marketing campaigns incorporate all or parts of the following elements: SEO Search engine optimization is an integral part of effective inbound marketing. Using effective keyword analysis, well-structured site design and other SEO “best practices” to launch your company to the top of search results will ensure that your content is being seen by the right audience and bring in the right leads. Blogging By far the most common form of inbound marketing, blogging can play a powerful role in driving traffic and nurturing leads. Social Media With 67% of online adults using social media to share information, you can’t afford to neglect widely popular online communities such as Facebook, Twitter, and Pinterest. Live Events and Webinars Take inbound marketing to the next level with online webinars and live events. And there’s much more: Videos, whitepapers, eBooks, enewsletters, public speaking. Any opportunity to share valuable content is an opportunity to practice inbound marketing. If you are someone who just hate or even hesitate to sale, then go ahead and read the blog post: Inbound Marketing – Perfect For People Who Hate Selling.