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Podcasting

Podcasting. Shel Holtz, ABC. What is podcasting?. Audio file “Show” format Time-shifted: Subscription-enabled through RSS Detachable Accompanied by “show notes”. Some background. Introduced in August 2004 Enabled by two elements: RSS enclosures (Dave Winer)

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Podcasting

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  1. Podcasting Shel Holtz, ABC

  2. What is podcasting? • Audio file • “Show” format • Time-shifted:Subscription-enabled through RSS • Detachable • Accompanied by “show notes”

  3. Some background • Introduced in August 2004 • Enabled by two elements: • RSS enclosures (Dave Winer) • Podcatching software (Adam Curry) • Initially one podcast:“Daily Source Code” with Adam Curry • Today: 8,000 podcasts, 6 million listeners • Mainstream media is podcasting • July 2005:Apple adds podcast support to iTunes

  4. What makes podcasts desirable? • Listen while doing something else • Time-shifted content (Think TiVo for audio content) • Narrowcasted audiences (the long tail) • Detached from the computer • Alternative content • Unregulated content

  5. About FIR • Started 01/03/05 • Mondays and Thursdays • Listener-driven • Focuses on “the intersection” of PR/communications and online technology

  6. Finding and subscribingto podcasts

  7. Producing Podcasts

  8. The Walt Disney Company General Motors Purina Virgin Atlantic Oracle TV Guide Jupiter Research Macromedia BMC Software iPressRoom What businesses are podcasting?

  9. The technology bit • The bare minimum • A USB microphone (about $9) • Recording / editing software (free) • Audacity (Mac and Windows)http://audacity.sourcefourge.net

  10. The technology bit • Moderate setup: My rig • Mixer (Mackie) -- $300 • Condenser microphone (Audio Technica) -- $300 • Microphone stand -- $35 • Pop screen -- $25 • Condenser – (PreSonus) $100 • Backup recording device (iRiver) -- $149 • Commercial recording / editing softwareDSP Quattro -- $149

  11. ID3 tags • A tagging format for MP3 files • Metadata includes: • Title • Artist • Album • Track • View them in players • PC (iTunes, etc.) • Digital devices (iPod, etc.)

  12. Upload the file • FTP • Automated processes • LibSyn (Liberated Syndication)

  13. Update your RSS feed • Automatic if you use a blog • Simple software to use if you don’t

  14. Link to your feed

  15. Market your podcast • Get listed • Drive traffic to the podcast site • Produce promos

  16. Co-hosts and interviews • Use Skype (http://www.skype.com) • Free, high-quality Voice over Internet • Supports conference calls • Recording requirement: • Complex “Virtual Audio Cables” setup, or • HotRecorder (http://www.hotrecorder.com), or • Use a mixer

  17. BusinessPodcasting

  18. The communications role • Strategize the podcast • Audience • Goal(s) • Focus • Find a host or hosts • Develop a format • Draft agendas • Coaching

  19. Potential uses • Corporate news updates • Product-focused content • Customer-focused content

  20. Podcasts on intranets • Corporate news updates • Content for the sales staff • Speeches and meetings • Marketplace updates • Feature material (interviews, analysis)

  21. Read more

  22. Hands-on • We’re all going to participate in a podcast!

  23. Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: shel@holtz.comPhone: 415-367-3820 (US) 020-7171-5582 (UK)

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