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Online Travel Revolution: Consumer Empowerment & Future Trends

Explore the growth patterns and trends in online travel sales, the shifting dynamics of control from companies to consumers, the importance of customer feedback, and the rise of mashups in the travel industry. Discover how businesses can adapt and thrive in the digital age.

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Online Travel Revolution: Consumer Empowerment & Future Trends

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  1. Athens 30 October 2007 By: Daniela Wagner President, Tralliance Partners International way2doit.com - Confidential

  2. The internet revolution ishere to stay! way2doit.com - Confidential

  3. Growth Trends • Growth pattern follows overall evolution of purchasing trends on the web – Anglo Saxon markets shift to international markets • 2000 to 2005: global travel retail sales grew from 6% to 17% of all internet sales • Now over 50% of all travel sold is sold online versus offline (Easyjet set the trend) • Complex travel sold online – cruises, packages, etc. • Suppliers want to regain control over intermediaries (2005: 11% sold via intermediaries, 6% by suppliers) • 2006: announcement of aim by major tour operators to drive buying online (Thomas Cook 20%, TUI 26%) way2doit.com - Confidential

  4. But what is next? • So far, the companies have been in control… • Marketing • Banner ads • PPC • SEO • Now that is changing and the consumer is taking control…. • Communities • blogs • Trip Advisor way2doit.com - Confidential

  5. But what is next? • What the consumer says about your product is more important than what you say about it! • This is a great challenge for brands and for small and large companies alike way2doit.com - Confidential

  6. Think differently… • Everyone must have a website – there are no excuses! • Look at the way that you are promoting your business – tour operators are no longer going to arrive on your doorstep asking for rooms! • Work out how to upload your product/service information onto as many sites as possible – either through intermediaries, or through ‘social communities’ • As Oscar Wilde said ‘There is only one thing worse than being talked about and that is not being talked about’ • Remember – some people now spend more time on the internet than they do in their jobs! (Second Life, Facebook…) way2doit.com - Confidential

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  10. One example – MASHUPS It does not have to be expensive… way2doit.com - Confidential

  11. Mashup’s way2doit.com - Confidential

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  20. .travel partnerships • .travel instead of .com – industry specific organisation of the internet • Working at a local level – Tralliance Partners International • Now cover 25 countries in Europe and Latin America • 25 Asian partners about to join way2doit.com - Confidential

  21. Greece • PARTNER: Travel Media Applications Theodore Koumelis (Managing Director Travel Media Applications, Managing Editor Travel Daily News) • AUTHENTICATOR: SETE George Drakopoulos (General Manager SETE) • Over 250 names sold in Greece way2doit.com - Confidential

  22. Thank you! way2doit.com - Confidential

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