PERSONAL BRANDING • What is personal branding? • Do I need a logo? • Do I need a tagline?
PERSONAL BRANDING Personal Branding is what people say about you when you are not in the room • The impression you leave • User experience • Your Reputation • Expectations
PERSONAL BRANDING The things that make up your personal brand • Unique set of experiences • Surroundings
PERSONAL BRANDING How would I describe my brand?
PERSONAL BRANDING How would others describe my brand?
PERSONAL BRANDING Putting people in a box
personal branding • The FAMILY me… Funny one Pretty One Serious One
personal branding • The SCHOOL me – the early years… Nerds Athletes Brainiacs Pretty People Wild Ones Loners Comedians
personal branding The SCHOOL me…a little older but not always wiser… Richies Peppy People Fashionistas Free Spirits Rockers Party Girls Stoners Nerds Athletes Brainiacs Pretty People Wild Ones Loners Comedians
Personal branding The WORK me… Creative Peppy People Stubborn Naive Strategic Organized Over Achiever Driven Customer Focused Bright Leader Hard Worker Scattered Nice
Personal branding • Learning to speak in your own voice and once you’ve found your voice – • speak in it at ALL times • How would you define your personal brand? • What does your brand stand for? • What do you love about your brand? • What parts could use a makeover? • What brands are similar? • What does your brand aspire to be?
Personal branding - the brand called you STYLE PRESENCE STRATEGY STRUCTURE
Personal Branding • STYLE • Appearance counts • Be Authentic • Be Happy • Be Yourself
personal branding • PRESENCE • Be confident • Embrace your fear • Try out being an extrovert • Be Inspiring • Stay Humble • Structure Your Message For Your Audience • Talk less, do more
personal branding • STRATEGY • What would you like to accomplish? • Set a goal • Know your audience • Structure Your Message For Your Audience • Have something unique to contribute
personal branding • STRUCTURE • How will you deliver your message? • Be clear • Be consistent • Be interesting • Connect with people and connect others • Listen first, talk second • Exercising your right to say no • Write things down • Don’t be afraid to ask for what you want
personal branding • Knowing the basics • Posture • Pitch • The hand shake • Eye contact • Be punctual • F.A.Y.C. • Praise People • Show Gratitude • And again, appearance counts!!!
PERSONAL BRANDING Learn how to be a DIFFERENTIATOR
PERSONAL BRANDING How to Differentiate Yourself • Communicate your value proposition • Act out of your strengths • Integrate your experiences and areas of expertise • Add value to every relationship • Be relevant to the person you are engaging • Increase your likeable factor and bringing out the best in others
Personal branding • Now that you’ve established your brand – market it! • What can you do to build your brand? • How can you make your brand known more broadly?
PERSONAL BRANDING Build It! • Depending on your target, your approach may be different • Does it look like you, sound like you, feel like you? • Does it define what you are selling? • Website/Online Portfolio • LinkedIn • Facebook • Twitter • Pintrest
PERSONAL BRANDING Make it known!
PERSONAL BRANDING Don’t give up, building a solid brand takes time!
Personal Branding Questions
Contact us Thank you!!! Marie Kulik firstname.lastname@example.org 1.708.466.9172