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Developing Your Personal Brand

Developing Your Personal Brand. Tracey Scotter CIO Sheffield Teaching Hospitals. People have pre-conceptions of IT folk…. Surely this is marketing stuff and why would an IT person need a personal brand?. You become an expert in your field through personal branding

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Developing Your Personal Brand

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  1. Developing Your Personal Brand Tracey Scotter CIO Sheffield Teaching Hospitals

  2. People have pre-conceptions of IT folk…

  3. Surely this is marketing stuff and why would an IT person need a personal brand? • You become an expert in your field through personal branding • It allows you to become a thought leader in your industry • Personal branding helps you with your career (or making more money) • Personal branding builds your authority • It helps you manage your online reputation • You become sought after for speaking engagements, authoring opportunities, guest blog posts and more • The media will turn to you as an expert in your field, giving you opportunities to speak about your knowledge and expertise

  4. What does it really mean? • Who you are? • What are you known for? • Why should people listen to you? • What are your strengths? • How do you help others?

  5. A Personal Brand has 3 parts Alignment is Critical When not in unison you will be viewed as unpredictable and even the good you do may be seen as manipulative When in harmony, if people have favourable assumptions about your intentions even serious mistakes are more easily forgiven These 3 parts will be explored extensively in this workshop

  6. What we will cover today… • Looking in the mirror: How can you assess your brand and unique characteristics? • Looking out the window: How do your peers consider your brand and your unique characteristics • What are 5 tips you can use to reinvent yourself and your brand now, to unleash and be recognised for your distinct value?

  7. PURPOSE SOCIAL STYLE VERSATILITY Your BRAND is shaped by your COMMUNICATION HISTORY

  8. Exercise 1: In Groups….Thinking of These Five Factors…..

  9. Brand Is Not Who You Say It Is: It Is What They Say It Is Let’s explore the Johari window to better understand our relationship with self and others and the impact on our personal brand. The Johari House has four rooms: The part of ourselves that we see and other’s see The aspects that others see but we are not aware of The most mysterious room is where the unconscious or subconscious part of us is seen by neither ourselves nor others Our private space, which we know but keep from others. Looking out of the window

  10. Johari Window Known to self Not Known to self Known to others Not known to others

  11. Exercise 2: Individual Exercise Pick 5 or 6 adjectives from the list (next slide) and then choose 5 to 6 that your peers would choose to describe you. Same Adjectives Place into the Open or Arena Quadrant. This quadrant represents traits of the subjects that both you and your peers recognise Place into the Hidden or Façade quadrant. This represents information about you your peers are unaware of. It is then up to you to disclose this information or not. Selected only by you Place into the Blind Spot quadrant adjectives that are selected only by Your peers. This represents information that you are not aware of, but others are. Selected only by your peers Place into the Unknown quadrant. These behaviours or motives are not recognised. One facet of interest in this area Is our human potential. Our potential is unknown to us, and others. Unselected adjectives

  12. The Johari (and Dark Johari) Adjectives adaptable dependable intelligent patient wise intolerant hostile unhappy brash boastful bold energetic knowledgeable powerful spontaneous aloof blasé chaotic impatient weak caring friendly logical responsive trustworthy selfish insensitive passive predictable warm Clever helpful mature proud unethical unimaginative dispassionate timid foolish smart confident ingenious organised self-assertive rash irrational inattentive unhelpful cynical humourless unreliable inflexible observant quiet sympathetic _ _ _ _ _ _ _ IT (this group) __________Exec Management __________End Users

  13. What did you discover? I want to do this exercise with my peers! Blind Spots? Your brand is not what you say it is? Strengths? Hidden Potential?

  14. Reinventing yourself and your brand Success depends on trust, success depends on being aligned

  15. Critical Actions for Building Trust

  16. Being aligned; Five Tips to Develop a Compelling Personal Brand • Sharpen your narrative • Rekindle old ties • Seize on an emerging trend • Learn one new skill • Start creating content AND ONLY ON A FOUNDATION OF TRUST

  17. The Golden Rules for Building Your Brand • CIOs build a better brand by building trust • Brand is not what you say it is, it’s what they say it is • Your personal brand matters, invest in it just as you invest in your pension • Use the 5 tips as tools to reinvent yourself and your brand into a powerful asset to your organisation “Your brand is what people say about you when you’re not in the room” - Jeff Bezos, Amazon

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