The Beginning: Discovering Your Personal Brand Kelly Fisher Senior Honors Thesis
Personal Branding – What the heck?! • Definition • Personal branding is how we market ourselves to others. • “What you bring to the table” • Personal branding helps people differentiate themselves from their competitors by teaching them to identify and articulate their “unique value proposition.” • A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization.
Personal Branding – What the heck?! • How it is useful • People don’t know what you have to offer until you tell them • Each of us has a brand because we are constantly being judged based on first impressions • Critical in a world filled with clutter, competition and ambiguity • Use similar branding strategies that corporations use to create an experience - a friendship - with an audience • People trust people, and are more inclined to purchase your product or hire you based your relationship
Personal Branding – What the heck?! • Why you should create one • Personal Branding is the process of discovering your key personal and professional assets in an objective process and communicating them passionately to the audience that needs what you have • You will become more visibility and recognized by your peers, hiring managers and other successful business people and entrepreneurs • With visibility comes speaking engagements, jobs, clients, celebrity • Aside from self-promotion, you will establish a professional and social network
YOUR STRATEGY Create Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile. Discover In order to really understand who you are and create a career path moving forward you need to do some self-discovery Maintain As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand YOUR Personal BRAND Communicate Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention
You Have One and You Didn’t Know It • Social Media • Facebook • MySpace • Twitter • Linked In • How You want to Be Viewed • What are you trying to say to your audience? • Your Perception of Yourself • How you view yourself • Other’s Perception of You • How are you being viewed? • Your Values, Mission, and Morals • What do you believe in? • Hobbies & Interests • current things you like to do
Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students What we will be doing… Step 6 Step 2 Step 3 Step 4 Step 5 Step 1 • Discover • Create • Maintain • Evaluation • Judging of the two best Personal Branders • The FINAL Product • Personal Branding Toolkit • Expand Your Brand • Career Assessment • Brand Check • YourUnique Value Proposition • Goal Check • Winner! • Goals Exercise • Networking Exercise • Finished Portfolio & Resume • Best mediums to showcase your brand • Evaluation Survey • Winner!
WINNER WINNER! • Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand
Discovering Your Brand Different tools to get you started • Articles from Personal Branding Blog • www.personalbrandingblog.com • getInsights Career Assessment • www.getinsights.com • College Personal Branding • www.collegepersonalbranding.com
Discovering Your Brand Values and Visions Missions and Goals • Resources to figure “you” out Ask yourself, "Who am I?" and "If I could do anything, what would it be?" You will be at a disadvantage when marketing your brand to others if you don't spend time learning about yourself, your values, personal mission, and unique attributes
Power of networking • Friends • Friends know you best and can help you find people who they might know to help you • Friends, professors, etc • Family • A lot of family members know people who are working in the field that you might be interested in • Acquaintances • Remember people who you meet because they too can have a connection
Creating Your Brand Using Social Media • Using social media in a positive manner to help your brand • Use mediums that people can see your personal statement
Build a Personal Branding Toolkit • Personal Statement - Unique Value Proposition • Resume • E-Portfolio • Website or blog • Social Media Outlets • LinkedIn • Facebook
The Strategy GOOGLE yourself 2 Create a LinkedIn account Manage your Facebook page 3 1 Create a blog or website 4 Create your resume / e-portfolio 5 6 Career Development / Networking
Me 3.0 Timeline Part 1 of Me 3.0 The Beginning: Discovering Your Personal Brand Part 3 of Me 3.0 Exploration & Evaluation: What Impact Have You Made? !FINAL JUDGING! Sep Oct Nov Dec FINAL Personal branding tool kit (E-Portfolio for honors) Part 2 of Me 3.0 It Takes Time: Developing and Maintaining Your Personal Brand Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students