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This document, presented by the Animation Council of the Philippines, outlines a comprehensive workforce development strategy for the animation industry. It details qualifications for various animator roles, including entry-level, key animators, directors, and production managers, along with the necessary skills, experience, training, and salary expectations. Additionally, it addresses challenges related to supply, graduate quality, and regulatory concerns, while proposing recommendations to enhance the industry's competitiveness and ensure a skilled workforce for the future.
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Digital Animation SegmentWorkforce Development Strategy 21 February 2006 Presented by the Animation Council of the Philippines, Inc. (ACPI) Joy I. Bacon (Executive Director, ACPI)
Demand Side - Qualitative • Entry-level Animator Qualifications (Mo. Sal. 8–12k) • Educational Attainment: preferably high school graduate • Additional Training: in-house course for in-betweening, clean-up (3 – 6 months) • Work Experience: n/a • Skills/Competencies: drawing, reading • Certifications: n/a • Others: willing to work overtime and under tight deadline pressure • Key Animator Qualifications (Mo. Sal. 15–25k) • Educational Attainment: at least high school graduate • Additional Training: enhanced in-betweening • Work Experience: 3-5 yrs experience as in-betweener • Skills/Competencies: advanced in-betweening, storyboard interpretation, character development, communication skills • Certifications: n/a • Others: willing to work overtime and under tight deadline pressure
Demand Side - Qualitative • TP/IB Checker Qualifications (Mo. Sal. 10–12k) • Educational Attainment: preferably high school graduate • Additional Training: n/a • Work Experience: at least 2-3 yrs as painter, in-betweener • Skills/Competencies: interpretation of exposure sheets, instruction sheets • Certifications: n/a • Others: recognized for quality work, willing to work overtime and under tight deadline pressure • Key/BG Checker Qualifications (Mo. Sal. 10–12k) • Educational Attainment: preferably high school graduate • Additional Training: n/a • Work Experience: at least 2-3 yrs as painter, in-betweener • Skills/Competencies: storyboard interpretation, communication skills, works well with director, exposure to acting/theater arts, sensitivity to cultural nuances • Certifications: n/a • Others: recognized for quality work, willing to work overtime and under tight deadline pressure
Demand Side - Qualitative • Director Qualifications (Mo. Sal. 60–100k) • Educational Attainment: preferably college graduate or equivalent experience • Additional Training: in-house on-the-job training with proficiency exam • Work Experience: 10 years in the media arts (animation, creative) preferably with experience as assistant director • Skills/Competencies: exceptional storytelling skills and ability to interpret/visualize script • Certifications: n/a • Assistant Director Qualifications (Mo. Sal. 40–60k) • Educational Attainment: preferably college graduate or equivalent experience • Additional Training: in-house on-the-job training with proficiency exam • Work Experience: 5 years in the media arts, preferably with experience as checker • Skills/Competencies: communication skills, checking skills, knowledge in cinematography • Certifications: n/a
Demand Side - Qualitative • Production Manager Qualifications (Mo. Sal. 50–80k) • Educational Attainment: preferably with college degree in engineering, mass communications, business management • Additional Training: industry seminars on management and supervision • Work Experience: with at least 1 yr experience as production assistant • Skills/Competencies: people management, leadership and communication skills • Certifications: n/a • Production Assistant Qualifications (Mo. Sal. 8–12k) • Educational Attainment: preferably college graduate • Additional Training: in-house training on process (1 month) • Work Experience: n/a • Skills/Competencies: computer literacy, communication/correspondence skills • Certifications: n/a
Demand Side - Qualitative • Editor/Compositor Qualifications (Mo. Sal. 20–30k) • Educational Attainment: n/a • Additional Training: use of software editing tools • Work Experience: 2-3 years as video editor, camera man • Skills/Competencies: computer literacy, communication skills, knowledge in storyboard • Certifications: vendor-based • Digital Ink-and-Paint Qualifications (Mo. Sal. 8–12k) • Educational Attainment: n/a • Additional Training: use of software tools • Work Experience: n/a • Skills/Competencies: computer literacy • Certifications: n/a
Supply Side Constraints • Content-related Issues • Quality of graduates: will they be acceptable to the industry? • Industry plays a role in checking on final output of the students. • Faculty-related Issues • Where to find enough good teachers/trainors? • Mix between trainors of Western sytle vs. Anime style • Facility-related Issues • HW/SW affordability for animation workstations • Regulatory Concerns • Knowledgeability of TESDA personnel who assess/certify animation schools • Strict implementation of faculty certification • Others • Brain drain (to countries such as India, Singapore, Australia, US)
Recommended Strategies • Short-term • Industry checking of students’ final projects (industry/academe) • Industry-based curriculum development of schools • Tracking of animation training centers & schools • Facilities for student projects/simulations • Establish ACPI Training & Production Center • Capability building of in-house management skills • Tracking of skills advancement within the industry • Career Advocacy Campaign • Conference with TESDA RDs and PDs • Medium-term • Trainor Development Program • Benchmarking with international standards e.g. Gobelins • Long-term • Reduce “brain drain”
