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How to Get Direct Mail to Work

How to Get Direct Mail to Work. Target your audience. Business type, revenue, number of employees, years in business, income - age (residential only), etc. Narrow your focus Map out EXACTLY where you want to send your mail Create an appealing offer

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How to Get Direct Mail to Work

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  1. How to Get Direct Mail to Work • Target your audience. • Business type, revenue, number of employees, years in business, income - age (residential only), etc. • Narrow your focus • Map out EXACTLY where you want to send your mail • Create an appealing offer • Make it interesting, fun, eye catching, delivered on Tuesday • Call (commercial only) • In the Call to Action - Make ‘them’ come to you • Repeat 3 times (877) 839-5142

  2. Know EXACTLY who will receive your postcard … (877) 839-5142

  3. Know EXACTLY where you want to send it … It’s OK if it’s only 61 leads!!!! (877) 839-5142

  4. SAMPLE - professionally designed We won’t just tease you with a photo of greatchili… We’ll buy a bowl for you! (877) 839-5142

  5. Your Self Storage That’s right! Bring this card to Your Self Storage located at 39850 Alfred and we’ll give you a coupon for a free meal at Cincinnati’s own Camp Washington Chili! Your Self Storage…a Cincinnati icon…oh, and the chili is pretty good, too. How to Get Direct Mail to Work • Target your audience. • Business type, revenue, number of employees, years in business • Narrow your focus • Map out EXACTLY where you want to send your mail. • Create an appealing offer and mail <do you know when?> • Make it interesting, fun, eye catching • Call <do you know which day?> • Make ‘them’ come to you • Repeat Camp Washington Your SS (877) 839-5142 Your Self Storage 39850 Alfred St. Cincinnati, OH 45214 513-340-7649

  6. SAMPLE – Make it Community Focused (877) 839-5142

  7. SAMPLE – a ‘postcard’ makes a more effective leave behind (877) 839-5142

  8. SAMPLE – Seasonal! After the holidays, would you like your garage back? We can help! (877) 839-5142

  9. Notice your store’s name at top? Notice we’re selling 5 x 10s? Notice the fun? Readers like cute Notice the map? Lastly, there’s a secret only writers know. (877) 839-5142

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