1 / 9

How to Get Direct Mail to Work

How to Get Direct Mail to Work. Target your audience. Business type, revenue, number of employees, years in business, income - age (residential only), etc. Narrow your focus Map out EXACTLY where you want to send your mail Create an appealing offer

lan
Télécharger la présentation

How to Get Direct Mail to Work

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. How to Get Direct Mail to Work • Target your audience. • Business type, revenue, number of employees, years in business, income - age (residential only), etc. • Narrow your focus • Map out EXACTLY where you want to send your mail • Create an appealing offer • Make it interesting, fun, eye catching, delivered on Tuesday • Call (commercial only) • In the Call to Action - Make ‘them’ come to you • Repeat 3 times (877) 839-5142

  2. Know EXACTLY who will receive your postcard … (877) 839-5142

  3. Know EXACTLY where you want to send it … It’s OK if it’s only 61 leads!!!! (877) 839-5142

  4. SAMPLE - professionally designed We won’t just tease you with a photo of greatchili… We’ll buy a bowl for you! (877) 839-5142

  5. Your Self Storage That’s right! Bring this card to Your Self Storage located at 39850 Alfred and we’ll give you a coupon for a free meal at Cincinnati’s own Camp Washington Chili! Your Self Storage…a Cincinnati icon…oh, and the chili is pretty good, too. How to Get Direct Mail to Work • Target your audience. • Business type, revenue, number of employees, years in business • Narrow your focus • Map out EXACTLY where you want to send your mail. • Create an appealing offer and mail <do you know when?> • Make it interesting, fun, eye catching • Call <do you know which day?> • Make ‘them’ come to you • Repeat Camp Washington Your SS (877) 839-5142 Your Self Storage 39850 Alfred St. Cincinnati, OH 45214 513-340-7649

  6. SAMPLE – Make it Community Focused (877) 839-5142

  7. SAMPLE – a ‘postcard’ makes a more effective leave behind (877) 839-5142

  8. SAMPLE – Seasonal! After the holidays, would you like your garage back? We can help! (877) 839-5142

  9. Notice your store’s name at top? Notice we’re selling 5 x 10s? Notice the fun? Readers like cute Notice the map? Lastly, there’s a secret only writers know. (877) 839-5142

More Related