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Hot Topic

Hot Topic. The Giant Global Focus Group Opportunities and Challenges for Communicators A conversation. A New World. Influencers. Potential Employees. Investors. Employees. MESSAGES. Customers. Competitors. Prospects. Partners. Press/Analysts. A New World. One to One, One to Many….

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Hot Topic

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  1. Hot Topic • The Giant Global Focus GroupOpportunities and Challengesfor Communicators • A conversation

  2. A New World

  3. Influencers Potential Employees Investors Employees MESSAGES Customers Competitors Prospects Partners Press/Analysts A New World

  4. One to One, One to Many… • A new world, where… • An astronaut can speak to you from space • You can engage directly with the Vice Chairman of General Motors • You can connect directly with an employee of a company and develop a genuine personal relationship • Many informal voices can cost a company $10 million in product recalls • One angry voice of great influence can negatively impact the reputation of Dell Computer

  5. I want to have a say. I don't want to do business with idiots. I want to know when something is wrong, and what you're going to do to fix it. I want to help shape things that I'll find useful. I want to connect with others who are working on similar problems. I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.) I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter. I want to know your selling process. I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing. I want to do business with companies that act in a transparent and ethical manner. I want to know what's next. We're in partnership…where should we go? http://www.socialcustomer.com/

  6. Blogs Wikis RSS Podcasts Videocasts / Vlogs Moblogs MMS Internet telephony Tools that facilitate: Communication Engagement Transparency Trust Tool that are: Complementary to traditional communication activities Used by organizations who recognize the social characteristics of effective communication, externally and internally The New Media Ecosystem

  7. Neville Hobson- Moderator - Loïc Le Meur Elizabeth Albrycht Niall Cook Conversationalists

  8. The Conversation Seed “ In a radical change to the traditional centralised model of creating and distributing news and information, the receivers and consumers of that news and information look as though they now call the shots. You can ignore this new place or be part of it. Either way, the conversations are happening with or without you. ”

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