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FALL 20 13 SOWO 883 STUDENTS’ SUCCINCT “MARKETING OF A CAUSE”

FALL 20 13 SOWO 883 STUDENTS’ SUCCINCT “MARKETING OF A CAUSE”. Walter C. Farrell, Jr. Professor School of Social Work AUGUST 27, 2013.

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FALL 20 13 SOWO 883 STUDENTS’ SUCCINCT “MARKETING OF A CAUSE”

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  1. FALL 2013SOWO 883STUDENTS’ SUCCINCT “MARKETING OF A CAUSE” Walter C. Farrell, Jr. Professor School of Social Work AUGUST 27, 2013

  2. The Nest—Center for Women, Children and Families is a local, nonprofit organization that promotes healing, stability and well-being of children and families. Our holistic approach includes respite child care, parent education and support, domestic violence counseling and recovery, and crisis care services for fragile families.  Community and Corporate Partnerships Volunteers and Interns Government Partnerships 4 Core Programs: Child Care, Domestic Violence Counseling, Parenting, and Crisis Care Management Expert Staff and Innovative Staffing Solutions JILL HARRIS

  3. The Case for Computer Literacy and Access • The Need • In 2013, 30-35% of homes in the US do not have a computer* • Job search and skills • Information accessibility and communication • The Cost • Free computer classes • Computer purchases and maintenance • The Impact • Effective use of computer resources • Efficient communication • Increase in knowledge and innovation K. L. GODINHO *National Telecommunications and Information Administration (2013)

  4. “Empowering young people to become global leaders in creating a just and sustainable future.” KAYLEIGH WILLIAMS *Know the target audience- these billionaires are all leaders in their fields, emphasize that this organization is creating the next generation of leaders -these leaders will be socially and environmentally conscious, promoting the values that this group appears to support -through funding this program the billionaires can leave a legacy of leaders who use their power to promote positive causes *Describe funding this organization as a smart investment such that the service being provided is a set of skills, and thus the benefits last for a long time and can even be passed to others *Emphasize that by supporting the development of socially and environmentally conscious leaders, these billionaires are furthering their own goals stated as part of the Give 50% cause by empowering others to act to promote positive causes

  5. Transportation Safety Isn’t Sexy CAROLINE DICKSON But it impacts everyone, everywhere, every day • 30,000+ traffic fatalities on US roadways in 2012 • Across income levels, stages of life, communities, etc., with individual needs • Child safety seats • Teen drivers & older drivers • Pedestrians & bicyclists • Planes, trains, automobiles • Access to public transportation • Nelson Mandela joined the cause, after great-granddaughter killed in 2010 Why safety? • Researchers need funding to identify life-saving campaigns (i.e. Click It or Ticket seat belt enforcement program), technologies (i.e. guardrails), and equipment (child safety seats) GIVE GREAT in the everyday for your children, your children’s children…our future!

  6. Total Operating Expenses of World Camp for Kids This barely visible portion of the pie chart sends 80 HIV positive kids to camp for two weeks in Malawi, Africa, and teaches an entire town of children HIV/AIDS education and prevention Mo Money, Mo Problems ASHLEY FALCONE

  7. Invest in Fostering Youth Opportunities:A “Collective Impact” Program Cost of Doing Nothing: 7.8 billion dollars yearly It is time to try it a new way JASMINE HARRIS

  8. TARGET INVESTORS Joe Craft: born and educated in Kentucky; philanthropic efforts often benefit education John Paul Dejoria: founded Grow Appalachia, a non-profit that helps families and communities grow healthy food Gerry & Marguerite Lenfest: created a scholarship fund to enable rural students to attend good universities David Rubenstein: proponent of “patriotic philanthropy”; donated 13.7 million to Duke Libraries in 2011 Bill & Melinda Gates: donated 18 million to the Southeastern Library Network; longtime supporters of public and academic libraries STRENGTHEINING AN AMERICAN TRADITION DIGITAL MOBILE LIBRARIES IN AMERICA There is not such a cradle of democracy upon the earth as the Free Public Library. Andrew Carnegie LAURA MCPHERSON

  9. After-school arts program for inner-city youth • Aggressive online presence • (Twitter, Facebook, Instagram, Storify, YouTube every social media platform available) to lend credibility • Shoot a video about my nonprofit and use actual children/families we’ve helped • Extend an invitation for the Billionaire(s) to visit so they can see the work we’re doing for themselves • Send some of the creations made by the kids; host a benefit performance • Call my friend who works for Oprah and beg her to “accidentally” leave the marketing materials on Oprah’s desk. JAHA AVERY

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