Association for Multicultural Affairs in Transplantation " Serving Multicultural Perspectives"

1. Association for Multicultural Affairs in Transplantation"Serving Multicultural Perspectives"

2. Building and Embracing Community and Professional Partnerships 

3. Moderator:Rhonda M. Griffin Co-Chair, AMAT African American Committee Speakers:Debra Brown, Community Relations Director Lifeblood Mid-South Regional Blood Center Memphis, Tennessee Jami Tyska, In House Donation Coordinator LifeChoice Hartford Hospital

4. Agenda Welcome and Introductions Building and Embracing Community Partnerships Debra Brown Minority Donation Awareness Campaign at Hartford Hospital Jami Tyska Q&A

5. Yes, it’s safe to donate blood. No, it doesn’t hurt. Presentation to the Association of Multicultural Affairs in Transplantation Building and Embracing Community and Professional Partnerships and Relationships By Debra Brown Community Relations Director Lifeblood Mid-South Regional Blood Center Memphis, Tennessee

6. Lifeblood Non-profit organization (501(c)3) The only local volunteer blood bank Affiliated with other community blood centers through a national association (www.americasblood.org) Six donor centers; eight mobile units 150 employees $25 million annual revenue

7. Who needs blood? The “Usual Suspects” Trauma patients: can require 50 or more units Cancer patients: as few as 2, as many as 200 Sickle Cell patients: up to 4 units per month for life And more... Premature infants Knee, hip and shoulder replacement patients Organ transplant recipients Burn victims Patients with low hemoglobin from common causes, like stomach ulcers or hemorrhoids.

8. Who can donate blood? Must be 16 years old with parental consent, or 17 on your own Weigh at least 115 pounds Be in general good health

9. Why is it crucial to have African American Donors? Research shows African Americans possess rare blood traits Types O and B are needed most in our community Approximately half of our community’s population is African American and it is vital that they are blood donors Sickle Cell patients need up to 4 units of blood per month for life Since October 2012, Lifeblood has had 9200 African American donors

10. African American Donations by Numbers In 2012, Lifeblood saw a 30% increase in African American donations over FY11 In the first quarter of FY13, there has been an 8% increase (or 3,383) in African American donors over last year

11. I don’t donate blood because… • I’m afraid of needles • I gave already • I’m on medication • I’m diabetic • I have high BP • I don’t have enough time • I’m too old • Someone else will do it • I had cancer • You don’t want my blood

12. African Americans don’t donate because…Myth: Very Superstitious Tuskegee Experiment Distrust of clinical trials Distrust of healthcare system

13. Lifeblood’s African American Donor Advisory Council A 15 member council comprised of a diverse group of individuals who can use their spheres of influence to increase awareness and the importance of blood donations Members consist of community leaders, corporate, faith, non-profit, education, health and the community at large Meetings are once per quarter Goal is to increase donations Status African American donations report Recognition of volunteers via media meetings, etc. Provides spokespersons to promote Lifeblood’s connection and purpose with the community

14. Lifeblood’s African American Sustainable Community Partnerships Partnerships have been created with the following organizations to increase awareness and stress the importance of blood donations Le Moyne Owen College – HBCU Memphis Urban League Young Professionals The Divine 9 Greek Letter Organizations Masonic Organizations Sisterhood Showcase Memphis Black Expo

15. Lifeblood’s Health Related Partnerships Partnerships have been created with the following organizations to increase awareness and stress the importance of blood donations West Tennessee Kidney Foundation World Kidney Day Lupus Foundation Be the Match National Bone Marrow Program Mid-South Transplant Foundation Memphis Medical Society & Bluff City Medical Society American Heart Association Sickle Cell Foundation of Tennessee Health in the community

16. Lifeblood’s Sports Related Partnerships Partnerships have been created with the following organizations to increase awareness and stress the importance of blood donations Memphis Grizzlies University of Memphis Memphis Redbirds Southern Heritage Classic City of Memphis Parks and Recreation – Community Centers Mississippi RiverKings

17. How can I help? Donate blood… … 3x a year Host a blood drive at your office or church Ask someone to donate Become an advocate

18. Fun Promotions

19. Gift “Surrender” Program Donors forego T-shirts to help non-profits serving transfusion patients Mid-South Transplant Foundation Sickle Cell Foundation American Cancer Society Lifeblood

20. Club Lifeblood Online loyalty and rewards program Points for each donation Donor “store” with t-shirts, coffee mugs, etc. Online appointment scheduling Choice of communication methods Email Telephone Text www.clublifeblood.org

21. DonorFest: An Annual Lifeblood Event June 9-15 Week-long celebration Goal to collect 1963 units of blood Picnic and party at Audubon Park June 15 Schedule a donation or to volunteer at www.DonorFest.org

22. Contact Us www.lifeblood.org 1-888-LIFEBLOOD (1-888-543-3256) Twitter - @Lifeblood_Org Facebook – Lifeblood Mid-South Regional Blood Center

23. Thank you for listening and for inviting me to speak to the Association of Multicultural Affairs in Transplantation “Remember, you have the power to give.” “All it costs is a little love.” ~Authors Unknown

24. Minority Donation Awareness Campaign at Hartford Hospital Hartford, CT

25. Goals • Increase awareness of the need for organ donation in minority communities within the hospital • Increase the number of minority registered donors

26. Key Strategies Utilize key hospital champions to spread key messages Focus on many cultures, ethnicities and backgrounds and unite them with the donation message

27. Action Items • First year, create large poster/mural in main lobby featuring hospital staff and “Why they are donors” • Following years, use the same staff photos/quotes and create images for computer monitors/television screens throughout hospital

28. Action Items “To give "the-gift-of life" to others when your meaningful life has ended is unparalleled as a final contribution on this earth...” Orlando Kirton, MD Director of Surgery, Chief Division of General Surgery Registered Organ & Tissue Donor

29. Action Items “...I have seen miracles that would not have been possible without organ donation...that is why I have been a designated donor from the moment it was offered to me at the DMV.” Inam Kureshi, MD Director, Department of Neurosurgery Registered Organ & Tissue Donor

30. Action Items Focused article in hospital’s internal newsletter

31. Action Items Set up Donor Registry table featuring hospital staff

32. Results Registered 65 donors in one day at the Donor Registry table in hospital lobby! Improved understanding within hospital and increased conversation

33. Contact Jami Tyska In House Donation Coordinator for LifeChoice Hartford Hospital jtyska@harthosp.org

34. Q/A

35. A Special Thanks to the Donation and Transplantation Community of Practice, HRSA, Mike Hudson Thank You ! AMAT African American Committee