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Geographical Network for Quality

Geographical Network for Quality. VERGINA. Imathia, Central Macedonia, Greece. Members. Local producers of agricultural products Manufacturers of handicrafts Wine makers, cheese producers etc. Restaurants & Taverns Hostels & Hotels Outdoors activities. Form.

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Geographical Network for Quality

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  1. Geographical Network for Quality VERGINA Imathia, Central Macedonia, Greece

  2. Members • Local producers of agricultural products • Manufacturers of handicrafts • Wine makers, cheese producers etc. • Restaurants & Taverns • Hostels & Hotels • Outdoors activities

  3. Form • VERGINA is a Non-Profit Organization according to the Greek commercial law • Has 12 founders • Accepts partners in specific projects • Is open to anyone who wishes to be a member to be an associated member

  4. A Local Quality Pact must have an internal structure and goals as the well known CVBs – Conventions & Visitors Bureau • A CVB has an average annual budget of about 100.000 euro and has two staff members.

  5. Aims • To increase the demand of the products and services that the members of the network provide • To Promote the area as a tourist destination and establish the necessary destination marketing • To offer higher quality services than the competition • To establish criteria of quality for its members and to control them • To support and reinforce and network collective structures and institutions in the area • To co-operate with similar structures in Greece and abroad in order to exchange experiences

  6. Funds • 48.000 euro Initial Capital (i.e. 12 founders x 4.000 euro) • Partners participate in each project with about 1000 euro • Associate members participate with 20 euro annually

  7. Means • Co-operation with other networks • Use of European Union or local subsidies • Collaboration with local actors such as the administration, local co-operatives, workers unions, cultural clubs etc.

  8. An important aspect of the network is the use of frequent meetings in order to solve problems, bond the members together and create a common sense of perception among its associates. These meetings take place every time at a different place in order to build up the social capital

  9. Action Plan I • Company profile (mail forms, business cards, logo etc.) • Printing of leaflets and flyers • Bilingual web-site • Newsletter • Advertisement in special media

  10. Action Plan II • Study visits • Festivities at its members • Planning of tourist routes that visit its members • Fun Club creation • Participation in exhibitions

  11. Geographical Network for Quality VERGINA Imathia, Central Macedonia, Greece Representative: Savvas Perperidis EKIMEROS Tavern, Neos Prodromos Mob. +30 6949 473798 Contact Person: Dimitrios Michaelidis P.O.Box 50282, 54013 THESSALONIKI Tel. +30 2310 282682 Fax +30 2310 282482 Mob. +30 6998 282382 agronea@otenet.gr

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