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Community Fun draising

Community Fun draising

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Community Fun draising

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  1. Community Fundraising The American Legion Children & Youth Conference 2007

  2. Introduction Americans contribute more than $200 billion dollars a year to charitable purposes of great diversity. Fundraising not only provides money for your programs, they help educate the community about The American Legion and your Post. Grassroots Fundraising • Myths • Methods • Management

  3. MYTHS Fundraising is begging Worthy Cause = Big Bucks Corporations/Foundations contribute most of the $$ Economy Up = Increased Giving Three Important Things to Know People give when asked, and rarely give when they are not. Donors are not ATMs. You can’t raise all the money your Post needs by yourself. Grassroots Fundraising

  4. QUESTION Why do people make donations?

  5. Because they are asked Belief in an organization’s goals Intense interest in a specific program Family tradition Leadership role Improve the quality of community life Recognition Tax deduction Good business #1 – Belief in Organization ANSWER

  6. Major donors, Board Members & Management Members, General Donors, Employees Former members Mutual interest / concern Universe (geographic reach & impact) Constituency Circle

  7. Methods • Face-to-face • Personal phone call • Personal letters • Door-to-door / phone-a-thons • Direct mail • Special events

  8. Plan, Commit & Communicate • 3 primary reasons for fundraisers • Planning & commitment • Communication • What you don’t know can hurt you • Training • Sponsorships

  9. Final Points to Consider • Transparency • Sell the benefits • Personal contact • Golden Rule • Do not fear rejection • Set Goals • Positive public opinion

  10. Community Fundraising “You represent an organization whose mission is to improve the quality of life for our nation’s veterans and young people. Inviting a person or a family to support these purposes financially gives them and future generations the opportunity to assist.”