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The Qualitative Research Consultants Association (QRCA) is dedicated to promoting excellence in qualitative research through industry-leading resources that inspire and guide professionals. Our core values of Passion, Respect, Sharing, Creativity, and Ethics form the pillars of our brand, providing members with functional benefits and positioning QRCA as a trusted partner for research buyers.
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Qualitative Research Consultants Association Foundations of the Brand
Brand VisionQualitative research provides inspiration and guidance to enhance customer knowledge for sustainable competitive advantage. The Qualitative Research Consultants Association (QRCA) provides industry-leading resources that are essential to its members and the professionals who use research. Our Goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge Our Core Values Passion for knowledge Respect Sharing Creativity Ethics Pillars of the Brand Passion • Talent • Inspiration