Content 1. Sales volume 2.Types of Payment 3. Top Products 4. Top Bartenders, Waitresses, Customers 5. Recommendations
Sales - June • Revenue in June – £202,077 (Including VAT); • 1% increase relative to May11; • 2% increase relative to Jun10; • If we evaluate sales by day it can be seen that the highest revenues are on weekends while the lowest are on Monday’s; • The most successful sales day in June was 06/18– £11,612,(In May – 05/20 – £10,751.26);
Sales - June • 06/19 - was the second highest revenue day this month (£11,540); • This proves the intensive marketing campaign was successful and has positively affected revenues; • If we observe sales by the hour it can be seen that 21:00 until 01:00 has the highest turnover rate; • In June, turnover rate increased relative to May in the period from 22:00 to 24:00 and dropped in the period from 01:00 to 03:00.
Types of Payment • Customers primarily pay with cash (59%); the same as in the previous months; • However, credit card payments began to rise in June; 41% (vs May 37%); • Moreover, according to the graph ‘’Types of Payment by Day’’, credit card payments have begun to increase in the second part of the month (from 06/15); • Overall, payment via credit card has increased by 35% during last three months. It may be time to begin negotiatingwith the bank about lowering card fee rates.
TopProducts • According to the topquantity results – Carlsberg 12 oz is the most popular drink; • JamesonWhiskey/Cola takes second place, • However, due to its relativelylow price, in the toprevenue producers, Carlsberg 12oz takes second place, while the leader is Jameson Whiskey/Cola (7.9% from total revenue); • Long Island Ice Tea takes a high ranking in the toprevenue chart, however this is due to its high price relatively to the other products; intop quantity it takes only 20th place. • The Top Mark-up is lead by Alcoholic Cocktails; Long Island has the highest mark–up of those.
TopCategories • As in May, the leader in the top revenue producers are Alcoholic Cocktails (Increase in revenue from May is 7%); • However, this month, on average, more expensive Alcoholic Cocktails were sold, therefore the category had higher average price.That’s the reason the category was able to lead in the toprevenue spot even though it took only third place in top quantity in May – second place; • The leader in top quantity is Whiskey; • Several alcoholic drinks are not very popular, as well as; tea, coffee and bottled water; • Alcoholic Cocktails category has the highest mark-up of all categories.
Top Sellers and Customers • The top bartender is Ann again in first place. She has the highest average revenue per working day; • However, Linda is getting better and better results, and this month she is already in third place; • In the top waitress category the leader is Beatrice, despite the fact that she is new and has worked only one day this month;
Top Sellers and Customers • Sarah’s performance this month is also very good and she is in second place in the run for top waitress; • Dominica is not doing so well again; • Among customers, Gold Loyalty customer Bruce is in first place; • Adrian and Valerie visited Glamour Club very often for the 3rd month in a row and they move up in the top customer category. It may be time to make them Gold Loyalty members.
Conclusions • Revenue in June – £54,589; • 06/18 – 06/19– was the highest revenue period this month, so the intensive marketing campaign in the period 06/16 – 06/18 was successful and has positively affected revenues; • Clients usually pay with cash, however, credit card payments are rapidly increasing; • So it seems to be time to negotiate with the bank about lowering card fees;
Conclusions • As in May, the top revenue producers are alcoholic cocktails; • Alcoholic cocktails; also have the highest mark-ups; • However, the total revenue for this product group increased by 7%; • In top bartenders, Ann again takes first place;
Conclusions • Linda is showing better and better results, and this month she is already in third place; • Beatrice performed very well on her first working day, and is the first place waitress, while Dominica performed poorly again; • Among customers, Bruce is again in first place; • Adrian and Valerie move up in the top customer category. It may be time to make them Gold Loyalty members.