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Marketing

Marketing. Todd E. Siebels (252)321-3226 Todd@SiebelsGroup.com. Visiting a Friend…. Bowl of Peanuts…. Sucking the Chocolate off…. K I S S. Keep It Simple Silly. . Get your Clubs and Club Presidents to want to work with you. Learn about club accomplishments and acknowledge them.

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Marketing

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  1. Marketing Todd E. Siebels (252)321-3226 Todd@SiebelsGroup.com

  2. Visiting a Friend… Bowl of Peanuts…

  3. Sucking the Chocolate off…

  4. K I S S Keep It Simple Silly. 

  5. Get your Clubs and Club Presidents to want to work with you. Learn about club accomplishments and acknowledge them. Challenge them to do their best - emphasize at installation. Credit - Give it all away!

  6. SM = MM = MS Chinese ProverbBehold the turtle. He makes progress only when he sticks his neck out ... More activity, more results, more service. Keep doing what you are doing – keep getting what you are getting. Do something different.

  7. FREE Advertising Methods • Newspaper / press release • - Submit articles with a photo to newspaper every opportunity • - Do not get discouraged. • They never print what they don’t receive - keep sending! 

  8. Radio / PSA Public service announcement Download PSAs and give to your local media They will play it – if you give it to them.

  9. TV • Local talk showsbe a guest on your community talk show. Tell them about the benefits Kiwanis brings to the community. • News - members appear on TV to give information on upcoming Kiwanis events.

  10. New Citizen Packet • Club brochure w/contact information to give to new residents. • When have events, post flyers in businesses and schools. • Include information about how to become a member. “Come join in the fun!” • “You are invited!” Example: Hand out cards while ringing bell for Salvation Army.

  11. Affordable AdvertisingBillboards • Clubs chip in to a pool of funds to pay for billboards. Leads generated would go to participating clubs first. • Cost $45 per sign displayed for 1 month. • Outdoor sign companies are happy to display on unsold spaces. • Generic or customize / design your own.

  12. Affordable AdvertisingTown Entrance Road Signs. • Make your town a Kiwanis town! • Clubs chip in to create and maintain a display. • Old worn out signs mean old worn out club. • Keep it professional

  13. Get a GEEK • Produce website • Division photo gallery • E-mail updates to membership and past visitors of upcoming speakers and events

  14. Resources • Download this presentation, links, PSAs and sample forms at: • www.PCPKiwanis.com/CarolinasDistrict/

  15. Life’s Little Instructions… When meeting someone you don’t know well, extend your hand and give them your name. Never assume they remember you even if you’ve met them before.

  16. Thank you! Todd E. Siebels (252) 321-3226 Todd@SiebelsGroup.com

  17. Life’s Little Instructions… Have a firm handshake

  18. Life’s Little Instructions… Look people in the eye.

  19. Life’s Little Instructions… Buy whatever kids are selling on card tables in their front yards.

  20. Life’s Little Instructions… Stand at attention and put your hand over your heart when singing the national anthem.

  21. Life’s Little Instructions… Be punctual and insist on it in others.

  22. Life’s Little Instructions… Be kinder than necessary.

  23. Life’s Little Instructions… Never cut what can be untied.

  24. Life’s Little Instructions… Wave at children on school buses.

  25. Life’s Little Instructions… Be as friendly to the janitor as you are to the chairman of the board.

  26. Life’s Little Instructions… Buy ladders, extension cords, and garden hoses longer than you think you’ll need.

  27. Life’s Little Instructions… Show extra respect for people whose jobs put dirt under their fingernails.

  28. Life’s Little Instructions… When there is a hill to climb, don’t think that waiting will make it smaller.

  29. Life’s Little Instructions… Answer the easy questions first.

  30. Life’s Little Instructions… Buy raffle tickets, candy bars and baked goods from student who are raising money for school projects.

  31. Life’s Little Instructions… When there is a piano to be moved, don’t reach for the stool.

  32. Life’s Little Instructions… Never ignore evil.

  33. Life’s Little Instructions… Encourage anyone who is trying to improve mentally, physically, or spiritually.

  34. Life’s Little Instructions… Remember that great love and great achievements involve great risk.

  35. Life’s Little Instructions… When you see visitors taking pictures of each other, offer to take a picture of their group together.

  36. The End

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