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Building Brand Equity on Vine and Instagram Video

Building Brand Equity on Vine and Instagram Video. Rob McCarty, PopShorts @rmccarty100 #MAGICLV. The largest network of top Vine influencers. 30MM+ Followers. 1 ) The Biggest Misconception. The Biggest Misconception: Vine is DEAD. 1 ) The Biggest Misconception. June 4 th :

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Building Brand Equity on Vine and Instagram Video

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  1. Building Brand Equityon Vine and Instagram Video Rob McCarty, PopShorts @rmccarty100 #MAGICLV

  2. The largest network of top Vine influencers 30MM+ Followers

  3. 1) The Biggest Misconception The Biggest Misconception: Vine is DEAD

  4. 1) The Biggest Misconception June 4th: 13 million Vine users June 20th: Instagram video released August 20th: 40 million Vine users 3x Growth!

  5. 1) The Biggest Misconception

  6. 1) The Biggest Misconception

  7. 1) The Biggest Misconception

  8. 2) Instagram vs Vine

  9. 2) Instagram vs Vine

  10. 2) Instagram vs Vine

  11. 2) Instagram vs Vine 22nd September, 2013

  12. 2) Instagram vs Vine 23rd October, 2013

  13. 2) Instagram vs Vine Engagement on Instagram Photos: 37 interactions / thousand followers Videos: 24 interactions / thousand followers 1 Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips

  14. 2) Instagram vs Vine Vine Engagement Analysis Source of our data: • 10 of our Vine influencers (selected randomly) • 117 most recent videos (all videos made in past 30 days) Average interactions per 1,000 Followers: Vine follower interaction rating: 14.9%

  15. 2) Instagram vs Vine

  16. 3) Going Viral with Vine Going Viral with Vine

  17. 3) Going Viral with Vine vs 90,252 engagements 87,365 engagements

  18. 3) Going Viral with Vine

  19. 4) Getting Your First 1000 Followers

  20. 4) Getting Your First 1000 Followers • Leverage your other social media properties • Create good, shareable content • Relatable (Alx James) • Funny (Anthony Troli, Logan Paul, Comedian Chris) • Interesting / Useful (KaplanGMATPrep) • How-tos(GE’s #6secondscience campaign) • Catchy Jingles (Nicholas Megalis) • Mash-ups (Epic Clips, PIXAR VINES, Fail Vine) • Creative / Stop Motion (Jethro Ames) • Give them a reason to follow you • Run contests • Create a series (Pt. 1, Pt. 2…) • Don’t post crap videos • Seed your videos

  21. 5) Think Outside of The Vine Think Outside of The Vine

  22. 5) Think Outside of The Vine

  23. 5) Think Outside of The Vine

  24. 5) Think Outside of The Vine Don’t forget to post your Vines to Instagram!!! It’s OK they aren’t 15 seconds long!

  25. 5) Think Outside of The Vine Doritos’ Twitter campaign using Vine Benchmark engagement rate: 11-15 percent Actual engagement rate: 22.7 percent Benchmark impressions: 9.5 million Actual impressions: 27.3 million “We wanted to try something cutting edge, something that can be instantly engaging and we thought that this platform was great. By using a promoted trend in Twitter it also allowed us to get mass awareness and we thought it was the perfect platform to leverage the Mariachi Doritos.” – Taylor Jenkins, Brand Manager at Doritos UK

  26. 6) The Future of Short Video The Future of Short Video

  27. 6) The Future of Short Video U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones. Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html

  28. 6) The Future of Short Video

  29. 6) The Future of Short Video • Mobile video will increase 16-fold between 2012 and 2017 • Two-thirds of the world's mobile data traffic will be video by 2017 Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

  30. Contact: Rob McCarty Email: partners@popshorts.com Twitter: @rmccarty100 #MAGICLV

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