430 likes | 625 Vues
Drinks Project. Project. For this project you are going to work in teams of 3/4. You are going to chose one drink in your group to launch and promote and will present this to the rest of the class. Your main aim is to: Effectively work as part of a team to successfully launch a new drink.
E N D
Project For this project you are going to work in teams of 3/4. You are going to chose one drink in your group to launch and promote and will present this to the rest of the class. Your main aim is to: Effectively work as part of a team to successfully launch a new drink
Mind-map • Use a mind map to list all the different categories of drinks (6 different types) • Each category you need to describe the • Audience (age group?) • Key features • Ingredients • Design packaging • What are the pros and cons of this type of drink?
Concept Design All Level 4/5 • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board of ideas Most Level 5/6 • Storyboard an idea for a logo/label • Presentation to present your idea Some Level 6/7 • Write about your drinks market and how your drink will be suitable for the target audiences.
Concept Design All Level 4/5 • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board of ideas • Identify what the key features of a design label should have Most Level 5/6 • Storyboard an idea for a logo/label • Presentation to present your idea Some Level 6/7 • Write about your drinks market and how your drink will be suitable for the target audiences.
Concept Design • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board • Logo and packaging storyboards • Concept design presentation: • Name • Type of Drink • Market Research • Audience • Ingredients • Benefits • Slogan • Packaging ideas • Unique selling points • Ethical considerations
Researching the Market All Level 4 Identify some key features about one type of drink Most Level 5 Know a range of key features about more than one drink Some Level 6 Write about the drinks market and how to target audiences
Researching the Market All Level 4 Identify some key features about one type of drink and identify the audience Some research carried out Most Level 5 Know a range of key features and describe the audience Used a range of sources to investigate the market Some Level 6 Write a detailed analysis about the drinks market and conduct a thorough investigation of the market
Festival Marketing Strategy All Level 4/5 At least 3 ideas and some consideration of the benefits Working well as team Most Level 5/6 A range of ideas and consider the possible benefits for all your ideas Researching ideas Some Level 6/7 Consider costing and drawbacks of some of the ideas
Festival Marketing Strategy • 1 page short report • Title – Festival Marketing Strategy • How will you promote your drink at the festival??
Advertising & Packaging All Level 4/5 Create a label, TV advert & poster that is fit for purpose Most Level 5/6 Create a label, TV advert & poster that is fit for purpose and audience Some Level 6/7 House style applied to all advertising materials Create other promotional materials i.e. radio jingle, badge design etc
Advertising – Things to do • Presentation & mind map & moodboard • House styles – colours and fonts • Design a label for your drink • Packaging • TV Advert – plan, storyboard, script and record an advert • Poster/ flyer • Radio jingle • Merchandise/ freebies designs – ie. balloon motifs, badge design etcwww.customink.com It is your responsibility to decide on roles and jobs …. No one should have nothing to do!!!!!
Videos • http://www.youtube.com/watch?v=bXmxnwDlfcQ • http://www.youtube.com/watch?v=PwK4vpCfHeY – global market • http://www.youtube.com/watch?v=Se12y9hSOM0 – water • http://www.youtube.com/watch?v=Kta2upHMMtk – innocent brand idea • http://www.youtube.com/watch?v=hRLljQYTfL4 – innocent ethics and trust
……….. Drinks Market Research • Identify how popular this category of drink is – in the UK, or global market share. • Benefits and negatives associated with this product • List / describe about the key features of this type of drink • Range of ingredients • What they claim to do for you? Benefits?? • Packaging – colours used/ images used?? • State the target audience of these types of products • Include images and different examples (2 – 3) • Write down the sources – web addresses of where you found the information from
Sports Drinks Bold, large and colourful text, sometimes with movement Look how the lines suggest movement
Healthy Drinks http://www.innocentdrinks.co.uk/ http://www.drinks4schools.co.uk/contact.html
Poster/ billboard advert • Label for your drink • Logo • Planning TV advert and Radio jingle
Advert • Name of the drink • Slogan • Background • Images?? Cartoon images or photos • Thinks audience • Info about the drink – what it contains? • Colours scheme • Font style
Fireworks • Use Layers – move the around • Shapes • Rotate • Gradients/ Textures /Patterns • Filters • Editing images from the internet • magic wand • Eraser tool • Commands>creative> Auto vector mask to apply a fade
Reviewing Your Work • In a word document write about the following: • Label the good points. Write about the design features, content, styles, use of colour and layout (at least 6) • At least one area for improvement • Explain how your design is suitable for the purpose and audience
Presentation Guidelines • Must have a consistent theme (make use of master slide) • Must have appropriate content, which has a Balance between text and images Things to cover: • What type of drink is it? • Who is your target audience and Why? • Logo, slogan and company name • Discuss the cost and Why? • Market Research - What people like about your design? • Label design (Product) • Show Advert (radio Podcast) • Video advert
Font Style http://www.mega80s.com/ Fill Effect http://www.mega80s.com/ Space Invader Stoke Colour #FF6992 Fill Colour #FF5722 Fill Effect Fill Effect: Shape Edge: Feather (3) Shape fill: Gradient Ellipse Colours: #9933CC (purple) #E70CF3 (pink) #3333CC(blue) http://www.mega80s.com/
Poster Design Success Criteria • Colour scheme (2-3) • No more than 2 font styles • Bold Title • Enhance images using Filters, Adjustments and Inside shapes • Interesting layout • Logo – Online Tool or Photoshop • Use shapes • Use different font sizes • Make the most important information stand out
TV advert • Use Windows Live MovieMaker • Add Logo or banner or any other images you could use for an intro to your advert • Add and edit your video • Add music • Add transitions • Add Video Effects • Add Titles • Finish Movie and save to computer
Radio Advert Audacity (Podcast) Guidelines • Must have a consistent theme • Must have appropriate content, clear message portrayed • Clear voice • Good soundtrack or background music • Between 30 seconds to 1 minute long Note – this message will be different from the video advert as this is not visual, so try to add humour to make it stick in peoples minds
The Launch of a New Drink MS Moviemaker (video advert) Guidelines • Use appropriate images, video, sound and titles • Apply appropriate transitions and video effects • Trim, fade in and fade out your music track • Should be no longer than 1:30 min • Use a digital video recorder to film a short scene for your video. • Make sure it is clear in regards to the message your portraying, It has a Start – Middle - End