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Enhancing Customer Retention and Loyalty Strategies

In today's competitive market, understanding customer behavior is crucial for success. Research conducted by Doug MacLachlan at the University of Washington Business School reveals that new customers are often more expensive to retain, with 90% of them unlikely to return if their needs aren't met. To combat this, businesses must prioritize excellent customer service, competitive pricing, and personalized marketing. Learn how effective customer relationship management (CRM) and targeted engagement can turn the tide in favor of customer loyalty and improved business profitability.

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Enhancing Customer Retention and Loyalty Strategies

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  1. Kund is king

  2. 65%

  3. Sammy Landström & Alex Covic

  4. 65% behålls • Ny kund 5 ggr dyrare • 90% kommer inte handla igen • Ringar på vattnet Ta hand om kunden! Källa: Doug MacLachlan, University of Washington Business School

  5. C2 - INTERN INFORMATION

  6. Produktledare Bäst produkter Prisledare Lägst pris Kundledare Bäst kundanpassning

  7. CRM • KUND-TJÄNST • Inspire • TRAFIK • BILLING

  8. Kundlivscykeln

  9. VIP TROTJÄNARE BAS STJÄRNA Produkter och tjänster (lönsamhet) Tid som kund hos Bredbandsbolaget (lojalitet)

  10. Kund is King! Sammy Landström Sammy.landstrom@bredband.com 0733-81 93 85 Alex Covic Aleksandar.covic@bredband.com 0703-60 81 00

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