Wireless Payment from VeriFone

1. Wireless Payment from VeriFone Selling VeriFone Wireless Solutions

2. Training Objectives & Topics Objectives • To educate you on the wireless market and the benefitsof wireless payment options for your merchants. • To teach you how to sell wireless solutions and whereto sell them. Wireless Payment Training Agenda • Why Wireless • Dispelling the Myths of Wireless • Quick Tips: How to Sell wireless • Wireless Merchant Scenarios • Overcoming Objections • How to Order

3. Why Wireless??? Wireless transactions are cost-effective, simple and they provide the means for your merchants to accept credit cards no matter where they or their customers happen to be! Wireless terminals and payment processinghelp you reach new markets, lease new terminals, and generate revenue so you will exceed your quota!

4. Myth #1: Coverage isn't good • Historical Basis: Non-standardized wireless networks such CDPD, Motient and Mobitex have been notorious underperformers. • Today’s Reality: The old networks are either dead or on life support and being replaced by better technology that the major communication networks are backing with multi-billion dollar investments “In 2006, out of 233M cellular customers in the US, 86.8% were covered by GSM(GPRS) and CDMA technologies. Last year, 2006, 120 million new subscribers were added to GSM/GPRS and CDMA networks in the western hemisphere.” – These networks are here to stay! Source: www.uwc.org

5. If a AT&T/Cingular & T-Mobile cell phone shows data coverage (G or E on status bar), any GPRS device will work in that same area GPRS Network = Better, More Reliable Coverage GPRS Coverage Mobitex Coverage vs.

6. Myth #2: A wireless merchant account takes longer to set up than a dial account • Historical Basis: Set up on older wireless networks was cumbersome and time-consuming; technology was limited. • Today’s Reality: We’re now in the era of plug and play: • Merchants can establish service almost real time by making a single call to their service providers. • Wireless merchant set up is more often delayed by inventory and/or shipping issues than by set up time

7. Myth #3: There isn't enough support for wireless POS. • Historical Basis: When wireless networks were sparse and the number of systems in circulation was relatively small, support was very limited. • Today’s Reality: All major processors today are set up for wireless and there are now Class A and helpdesk support options available Generally speaking, if your cell phone works,so will a wireless POS terminal!

8. Making Set Up and Support Even Better - VeriFone Connect • A turnkey service for broadband (Wi-Fi and DSL) and wireless (GPRS and CDMA) connectivity • High-speed payment and value-added services at the point of sale • Bundled service simplifies POS connectivity choices and makes it easy to select, deploy and use those services for a total payment solution – regardless of device or carriers • A full portfolio of services is available including: • Set up, activation and monthly service • Device deployment and management • Helpdesk support • Billing and advanced merchant-level web-based reporting and management tools • Billing and advanced merchant-levelreporting and management tools.

9. Benefits of VeriFone Connect • One source for everything • VeriFone has partnered with the most successful carriers so there’s no infrastructure to set up, no carrier contracts to negotiate – VeriFone does it all for you! • Easy to sell, easy to support • Simplifies processes by combining a single point of contact for all your connectivity and support needs • Fast time to market • This fully-supported product is available now! • Flexibility and control • Reduces organizational costs and streamlines set-up time – while giving you complete control over how your customers are ultimately serviced and supported. • Generates revenue • Opens new markets and multiple revenuestreams with new terminal sales and recurring monthly service fees.

10. Myth #4: Merchants don't need it …dial terminals work fine so why change? • Historical Basis: When something is not easily available, it’s easy to think you don’t need it. • Today’s Reality: Merchants need wireless to expand their businesses with card acceptance for: • Delivery services • In-home services • Curbside food pickup • Sidewalk Sales • And more! In addition, once a merchant has his hands on a wireless system, he or she will realize the flexibility and portability generates additional revenue from increased sales and will be more likely to purchase additional systems.

11. Myth #5: Wireless is expensive • Historical Basis: Those of us who have been around a few years undoubtedly recall a few shocking moments when the monthly wireless phone bill came with pages of roaming call charges • Today’s Reality: • Competition has pushed costs down to levels that are more attractive than landline costs • Service providers have crafted affordable packages specifically for card transaction use • Savvy ISOs/MLSs are finding they can generate incremental revenues by re-selling service packages

12. Top Markets for Wireless • Misc. & Specialty Retail Stores • General Contractors – Residential & Comm • Eating Places & Restaurants • Charitable & Social Service Organizations • Towing Services • Taxicabs & Limousines • Furniture, Home Furnishings • Recreation Services

13. Myth #6: Wireless transactions are slow • Historical Basis: The earlier generation wireless data networks didn’t have the transmission speeds seen in today’s networks, in fact, transmission lag could be 4-30 seconds. • Today’s Reality: GPRS and CDMA offer much more robust capabilities and much higher data transmission rates. Transmission times from start to finish can be as fast as 2 - 3 seconds!

14. Myth #7: Wireless transactions aren’t secure • Historical Basis: Many of us still remember those days when the hot security issue was not credit card fraud, but rather cloned cell phone numbers. Back in the days of analog, circuit-switched wireless, security was indeed an issue. • Today’s Reality: • Wireless transactions are just as secure as dial! • Today’s CDMA and GPRS wireless networks provide a high degree of security with advanced digital encryption technologies. • You cannot scan wireless information out the air waves and use it for fraud.

15. Myth #8: Wireless equipment is flimsy. • Historical Basis: Early wireless terminals were not designed to withstand impact and spillage making them not suitable for certain market segments where physical reliability was a major concern. • Today’s Reality: New wireless terminals are built for mobile use in rugged conditions and meet VeriFone unmatched standards of reliability and dependability. • For example, the VeriFone Vx 670, for example, was designed to be spill-resistant and impact-resistant.

16. Myth #9: There’s Nothing In It for Me • Reality: Selling VeriFone Wireless solutions means more revenue opportunities for you! • Go beyond traditional retail and restaurant merchants. • Retention rates rival some of the most popular proprietary terminals in the market. • The market is largely untapped and growing fast – early adopters will gain the most from this amazing opportunity!

17. Wireless Home Makeover National Contest Grand Prizes • 6 Grand Prize winners will receive a wireless home makeover, including: • New laptop computer • Free Wi-Fi set up and installation with one free year of service • New Philips Ambilight 42” flat panel LCD HDTV • One free year digital satellite TV service • Sonos Digital Music System • A wireless digital music system that lets you play all of your digital music anywhere in your house – from one stylish remote.

18. Wireless and Win Program Structure • Program runs June 1 to July 31. • To participate, customers will register on the ZONE • Registrants must be registered on the ZONE before they can register for the promotion. • After selling a NEW VeriFone Wireless device, MLS will enter terminal information on the ZONE. • For every NEW wireless solution sold, participants receive one entry in random drawings - weekly prizes and 6 Grand Prizes. • Drawings every Friday for technology and wireless-related prizes. • Winners will be announced on the ZONE and via email blasts.

19. How to Sell Wireless

20. How to Sell Wireless – Key Points Costsavings • Wireless coverage costs less than a land line or wired IP • Eliminates cabling costs for merchants in remote locations • Reduces interchange for merchants previously limited to “card not present” transactions • PIN-based debit transactions reduces interchange costs • Reduced risk of charge backs Revenue maximization • Higher average tickets with credit & debit acceptance • No more missed sales Fraud prevention • Allows customer to retain control of their payment cards continued

21. How to Sell Wireless – Key Points continued Improved cash and business management • Reduce cash on hand and cash handling costs • Cash sales can be tracked by the terminal • Reduces costly errors in cash handling • Improved cash flow Better customer experience • Allows customers the option to pay by payment card in any environment • Customers feel more comfortable when cards or card numbers stay within their control Speed • Transaction times of 2 to 4 seconds • Line busting speeds up check out process

22. Example: Landscaper or home delivery person who only accepts cash and checks for payment How to Sell Wireless – Non-Acceptors Position these benefits for a non-accepting merchant • Increased revenues • Increase average ticket by accepting cards • Stop missing sales because they only accept cash &/or checks • No risk of bad checks or insufficient funds • Overall cash/payment management • Terminal can track cash sales • Easier business management • More professional look to customers • Provides best rates and fees by swiping card or enteringPIN numbers

23. Example: Restaurant deliveryaccepting cards over the phone How to Sell Wireless – Acceptors Position these benefits for merchants accepting cards via MOTO • Cost savings • Qualify for lower “card present” rates by swiping card at point of delivery • Save on interchange with PIN entered debit • Reduce risk of charge backs • More appealing to customers • Customers don’t like reading card numbers to a stranger on the phone • Better perception of the business in customer’s mind • Customers are assured because the card is in their control or sight • Reduced labor & administrative costs • MOTO card acceptance requires office staff to key & process transactions • In person card acceptance can save 10 – 15 minutes at a customer location

24. Overcoming Objections to Wireless Cost • Increased average ticket & additional sales off-sets the cost of terminal • Improved cash flow compared to invoicing • Interchange savings (for acceptors) will off-set the cost of terminal • Wireless connectivity is far less expensive than a business phone line or wired IP • Labor savings also help off-set cost of terminal Coverage • GPRS is the global standard for mobile data communication • The GPRS network offers coverage in 90% of populated areas.And it is growing. • Store & Forward function allows merchants to receive swiped rates even if coverage is unavailable • Real time authorizations provide peace of mind the payment is good • Real time authorizations get merchant in & out of customer location quickly • VeriFone wireless devices are durable, easy-to-use, all-in-one solutions • Ability to track cash sales makes accepting all payments easier • Accessories make it easy to charge, carry, and use the wirelessdevices anywhere! Convenience

25. Wireless Payment Solutions

26. NURIT 8000s – Secure Palmtop Solution Easily readable touch screen with graphical display and signature capture maximizes flexibility, convenience and ease of use. Support for GSM/GPRS, CDMA and Wi-Fi networks provides far-reaching connectivity from inside thestore to the customer’s door. Large RAM and Flash memory supports multiple applications, providing more revenue- generating opportunities for merchants. Internal PIN pad with triple DES encryptionprovides high-grade security and peace of mind for merchants and customers. NURIT Control Center Streamlined Management provides a wide range of market-specific applications from a single device.

27. VeriFone Vx 610 – Portability Means Flexibility ATM-Style interface, large keys, large backlit display with bold menu prompts and ergonomic design provide a friendly experience for users and employees alike. Value-added applications generate more revenue opportunities through gift and loyalty programs and prepaid services. High-speed thermal printer with “clam shell” design and drop-in paper loading virtually eliminates jams and faster printing means shorter transaction times. Integrated PIN pad allows clerks to easily hand over the device to customers for PIN entry. Long-life battery makes all-day use possible. Modular design allows you to take advantage of the latest technologies and provides coverage virtually anywhere using CDMA, GPRS, Wi-FI and Bluetooth technology.

28. Vx 670 – Radical Revolution at Hand High-contrast, white backlit display and ample keypad area with blue backlighting allow easy readability in diverse lighting environments. Powerful processor handles transactions in seconds, not minutes, so customers can pay and go. High-capacity battery delivers long life and is easily changed with one hand. Sleek, all-in-one design makes it easy to hand over to customers for PIN entry. Wi-Fi and GPRS connectivity allows payment processing virtually anywhere. PCI approved design along with tamper resistant construction and end-to-end SSLprotocols provide unmatched security for merchants and their customers.

29. Call to Action! • Get started selling today! • Register for our “Wireless HomeMakeover Sweepstakes” • Purchase a VeriFone WirelessSolution from one of our resellers • Return to www.verifonezone.com andlogin your sales for a chance to wina “wireless home makeover” andour weekly wireless drawings! • Return to step 1!