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results questionnaire template 1

Sharing experiences and practices across transnational regions. results questionnaire template 1. Objectives of questionnaire. Facilitation of transfer of knowledge, ideas, good practice and examples (WP1) Sharing and dissemination of good practice (WP2)

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results questionnaire template 1

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  1. Sharing experiences and practices across transnational regions results questionnaire template 1

  2. Objectives of questionnaire • Facilitation of transfer of knowledge, ideas, good practice and examples (WP1) • Sharing and dissemination of good practice (WP2) • Sharing marketing & promotion techniques (WP3) • Evidence of research and transnational working

  3. 3 themes • Benchmarking • Cluster organisation and development • Cluster promotion and marketing

  4. Method • See document

  5. Results

  6. BenchmarkingImpact of clusters forruraleconomy Cluster working is important: • Existance of • Strategic documents • Data collection

  7. BenchmarkingImpact of clusters forruraleconomy • Data collection • All regions have one or more systems • One partner: 5 different systems • Quality is rather low  Possibilitiesforimprovement (data collection)

  8. BenchmarkingTypology of cluster groups • 40 cluster groups in total • Between 2 and 10 clusters per region • Cluster working is a rather young phenomenon • 700 entrepreneurs are member of a cluster • 23 of the 40 groups = a result of Collabor8 • 4 of the 8 partners started with clusters within Collabor8

  9. BenchmarkingTypology of cluster groups

  10. BenchmarkingTypology of cluster groups • Collabor8 clusters (new clusters): • Country sector is new • Succes of ‘localfood’ sector in clusters is decreasing

  11. BenchmarkingTypology of cluster groups • Theme or locality based:

  12. BenchmarkingStandards & awards Quality and eco-labelling: • About 50% of the entrepreneurs have a standard or award

  13. Cluster organisation & developmentOrganisation

  14. Cluster organisation & developmentResults Motivation of entrepreneurs to participate: • Sharing experiences, knowledge, practices • Sharing ideas on ‘sence of place’ • Influence, lobbying strenght • Reducing costs, increasing income • Networking • Increasing visitors in the region

  15. Cluster organisation & developmentMonitoring • Monitoring of cluster-working is basic or absent • Only Merthyr Tydfil is working on qualitative issues • Monitoring economical value is totally absent • Someregionsrequestgoodexamples

  16. Cluster organisation & developmentDifficulties • Trust in organising government • Trust in the other entrepreneurs • Time available of entrepreneurs • Talking vs. direct action

  17. Cluster organisation & developmentHow does itwork? • A good Code of Practice is not yet very established

  18. Cluster organisation & developmentHow does itwork? Capacity of self-management: • Involvement of official organisations is important • Problem: trust in government is rather low

  19. Cluster promotion & marketingStrategicorganisation Availability of a central policy: • Strategic documents: only 3 regions have one, 3 under development • Strategic support on attraction of visitors: most of the regions have it, but only 43% is considered to be sufficient • Only 3 regions give/have strategic support on cluster promotion

  20. Cluster promotion & marketingIn practice • Promotion & marketing of the region is important (vs. poor strategic organisation) • Adoption of a brand is less common (5 of 8) • Use of the brand is connected to the use of ‘sence of place’

  21. Cluster promotion & marketingMarketsegmentation/newtechnologies • 6 of 8 regions consider market segmentation important • 6 of 8 regions use new technologies

  22. Conclusions Methodology: • 3 questionnaires: interesting to see how Collabor8 evolves

  23. Conclusions Cluster-working: • Working with clusters is important, but young • Impact of Collabor8 on cluster-working is high: 23 of 40 clusters • Availability of quality- and eco-awards is low, but under development • Hospitality is the most prolific sector, followed by Local food and Recreation. Importance of Local food is decreasing

  24. Conclusions Results and difficulties of cluster working: • Lack of good monitoring • Lack of quantitative or qualitative figures • Lack of confidence between entrepreneurs and government • Collabor8-partners are all governmental • Only 14% of clusters = self managed

  25. Thanks to: • Sirka Lüdtke, Ghent University, for elaborating the template • Jan Van den Berghe, SPK, for handling the data and making the report • Andrew & Claire Gray, ERA 21, for feed-back • You, for giving the data

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