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Boricua Bakery

Boricua Bakery. Angelica Capeles & Kiara Ortiz Grade 12 Age 18. Mission Statement. Opportunity Boricua Bakery will bake goods reflecting our Puerto Rican culture. Mission Statement

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Boricua Bakery

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  1. Boricua Bakery • Angelica Capeles & Kiara Ortiz • Grade 12 • Age 18

  2. Mission Statement • Opportunity • Boricua Bakery will bake goods reflecting our Puerto Rican culture. • Mission Statement • Our goal is to satisfy our customers’ sweet tooth and convince them to keep coming back for our delicious treats. We will give people a taste of Puerto Rican culture.

  3. Business Profile • Type of Business • Manufacturing/Retail • Our product will satisfy our customer’s desire because we will customize our product for their specific interests and needs like chocolate chips, almonds, soy milk, etc. • Legal Structure • Partnership, Limited Liability • Our legal structure involves two people and we each will do our part in developing our business together, and protect our assets. It also works best for our situation at this time

  4. Qualifications • Qualifications    Experience in baking Cultural background Knowledge of Accounting and Entrepreneurship

  5. Market Analysis Total Population Chelsea, MA 35,080 35,080 Target Market Puerto Ricans over age 13 16,838 Potential Market Size 48% of the population in Chelsea is Hispanic/Latino. 86% are above age 13. 14,480

  6. Consumer Profile • By Location • Chelsea, MA • By Population • Primarily people from Puerto Rico who are 13 and older • By Personality • Latinos who want to connect with their heritage through traditional desserts and food. • By Behavior • People who either can’t find home-made desserts or just don’t want to spend money or time to make them. • By Income • People with an income level above $35,000 per year.

  7. Competitive Advantage Charo’s Bakery La Sultana Bakery Boricua Bakery Factors Quality of Product//Service Good Good Good Price Moderate Inexpensive Moderate Location Lowell, MA East Boston, MA Chelsea, MA Brand/Reputation Well-known New to market Well-known Unique Knowledge Specialize in wedding cakes Columbian mix Puerto Rican desserts

  8. Marketing Plan

  9. Marketing Plan Awareness Purchase Retention Current & Short Term (1 month -6 months) Flyers, word of mouth, Taste samples around school Coupons for return customers. Long Term ( 6 months-1 year) Send out menus, business cards in flyers Sale specials, new products Customers will receive a 10% off coupon after their 3rd order. $0.00 Monthly cost, by phase: $0.00 Purchase $50.00 Retention Awareness

  10. Cost of Materials/Direct Labor

  11. Economics of 1 Unit

  12. Average Monthly Fixed Expenses

  13. Time Management Plan

  14. Monthly Sales Projections Break-Even Units Right-click on chart and choose “Edit Data” to add your information. 23 Total Units 335 Full Capacity 150

  15. Projected Yearly Income Statement

  16. Start-Up Investment Total Start-Up Investment $480.00

  17. Return …on Investment 148% Annual Net Profit 708.40 = $1.48 (dollar equivalent) Start-Up Inv. 480.00 …on Sales 8.5% Annual Net Profit $708.40 $ .085 (dollar equivalent) = Total Sales $8,375.00

  18. Financing Strategy for Total Start-up Investment Totals: $ 480.00

  19. Business Responsibility PlanPhilanthropic Strategy Plan • Boricua Bakery will donate 5% of our annual profits to the MSPCA.

  20. Business & Educational Goals Business Personal • When we have saved enough money, we hope to purchase a mobile cart with refrigeration. • We can get a certificate in culinary to help us with our business. • We can receive certification from schools such as Le Cordon BleuBleu. Short Term • We will sell on a mobile cart in downtown Boston. If we are successful, we will expand to another cart and hire another employee. • We plan on running our business as long as it can be operational. • This business will help us establish careers in the food industry. Long Term

  21. Thank you for your consideration of Boricua Bakery

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