1 / 41

Proximity Bluetooth Advertising Review

http://UnlimitedWealthBuilder.info Proximity Bluetooth Advertising Review. Why write this eview concerning this new technology? Well when I began researching marketing ways to drive traffic to my oil paintings the term Proximity Bluetooth Beacons popped up. However there was little information relating to this technology so I thought I would do a review on what I found. Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons. In today's smartphone noisy culture, it's increasingly difficult for enterprise marketers to reach customers and prospects, much less prompt them to take desired actions. However, this complex challenge appears to have at least one relatively simple solution: Bluetooth Low Energy (BLE) "beacons." Also known as "proximity beacons," the inexpensive devices transmit relevant, targeted messages and information to nearby mobile devices.

ldobson
Télécharger la présentation

Proximity Bluetooth Advertising Review

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Proximity Bluetooth Advertising Review

  2. Proximity Bluetooth Advertising Review. Why write this review concerning this new technology? Well when I began researching marketing ways to drive traffic to my oil paintings the term Proximity Bluetooth Beacons popped up.

  3. To The Left Are A Couple Of Beacons I Send Out For My Oil Paintings

  4. For Additional Information On Proximity Bluetooth Beacons Go To: www.UnlimitedWealthBuilder.info

  5. 1) What Is Your Current Advertising Budget Per Month? 2) If you could spend 1/5th of that every month and get 2 to 3 times the amount of customers, would you be interested? 3) When was the last time you read a Newspaper from front to back?

  6. 4) Would you agree that advertising is only effective as to how many eyeballs you can get on your ad? 5) The last time you were in the mail or at your favorite coffee shop, what percentage of people were looking at their cell phones? EXACTLY! . . . Cell phone advertising is the next big ADVERTISING FRONTIER!

  7. www.UnlimitedWealthBuilder.info

  8. Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.

  9. In today's smartphone noisy culture, it's increasingly difficult for enterprise marketers to reach customers and prospects, much less prompt them to take desired actions. However, this complex challenge appears to have at least one relatively simple solution:

  10. Bluetooth Low Energy (BLE) "beacons." Also known as "proximity beacons," the inexpensive devices transmit relevant, targeted messages and information to nearby mobile devices.

  11. Retailers are among the earliest BLE beacon adopters. A beacon-equipped department store such as Target could, for example, send special offers on clothing to customers as they enter, proceed through, or linger in the clothing department.

  12. Drugstore chain Rite Aid recently announced a rollout of proximity beacons in each of its 4,500 U.S. stores, reportedly making it the largest retail deployment to date, according to ZDNet.

  13. Beacons aren't just for marketers from brick-and-mortar retailers, either. They're also being deployed in sports and concert arenas, airports, trade shows and conferences (such as CES), schools, and museums that hope to engage and learn more about their customers.

  14. In many cases, the goal behind beacons is to increase customer engagement and, thus, sales and loyalty. Enterprises use beacons for logistics, as well, and some hospitals use the devices to improve patient care or track expensive assets.

  15. Even Lloyd Dobson Artist utilizes the Proximity Bluetooth Beacons to drive traffic to his art via website or the Siesta Key Farmers Market where he exhibits every Sunday from 9:00 am to 1:00 pm luring customers walking or driving by his location.

  16. 1. What exactly are BLE beacons? Beacons are small, battery-powered, always-on devices that use BLE technology to transmit signals to devices, such as smartphones and tablets, within a range of about 300 to 1,500 feet.

  17. Beacons are one-way transmitters; they detect nearby devices in order to send them messages, but the target devices don't send information back to the beacons. Beacons are like lighthouses.

  18. 2. Are there different beacon platforms? The two biggest players in the beacon market are Apple and Google, and they both have their own standardized BLE beacon implementations. www.UnlimitedWealthBuilder.info

  19. Apple's iBeacon was the first standardized BLE beacon platform. The company introduced the technology during its summer 2013 Worldwide Developers Conference, when it added iBeacon support to iOS 7.

  20. The iBeacon platform lets developers build mobile apps that can receive transmissions, such as location-aware notifications, from iBeacon-compatible devices.

  21. On Dec. 6, 2013, Apple installed iBeacons in all of its 254 U.S. retail stores. Shoppers with the Apple Store app installed on their Bluetooth- enabled, iOS devices with active location services can receive in-store notifications about deals, new products and more.

  22. In July 2015, Google announced Eddystone, its BLE beacon technology. (A U.K. lighthouse inspired the name). Eddystone is similar to iBeacon, but unlike Apple's implementation, Google's is open source, and it's available on GitHub

  23. Go Here For Additional Information Or To Get Your Proximity Bluetooth Marketing Beacon: www.UnlimitedWealthBuilder.info

  24. Both iOS and Android users can receive messages sent via the iBeacon and Eddystone platforms, according to Errett Kroeter, vice president of marketing for Bluetooth SIG. Marketers "don't need to worry about buying an iBeacon versus an Eddystone beacon," he says, because they work across the two platforms.

  25. However, some differences between Apple's and Google's implementations do exist. Most notably, Google's beacon platform can transmit URLs to mobile devices, which can then be opened in a mobile browser, Kroeter says.

  26. This feature coincides with Google's philosophy of the mobile browser as an all-purpose app. Apple's iBeacon implementation, as of now, interacts only with mobile apps on users' smartphones.

  27. 3. Who makes beacons, and how much do they cost? Google and Apple don't make their own beacons. A variety of vendors manufacture and sell beacons based on one or both implementation standards, including Aruba, Estimote, Gimbal, Kontakt.io and Radius Networks.

  28. Beacons aren't expensive. Gimbal Proximity Beacons cost between $5 and $30, for example. Prices differ due to beacon signal range, types of batteries used, typical battery life (which can be several years), and other factors. www.UnlimitedWealthBuilder.info

  29. 4. Why should marketing and sales use beacons? Proximity data from beacons can provide brick-and-mortar retailers and other organizations with the some of the same physical personalization and targeting advantages they already have online.

  30. Beacons can also help marketers gain more detailed customer insights. For example, retailers can get a better sense of how long customers spend on average in their stores, and in which aisles.

  31. "If you know customers spend a great deal of time in this store versus another store, and this product grouping versus another, you might do some retargeting across one of your ad networks, or maybe in your app" as a result of that knowledge, according to Pulsate's Leddy.

  32. Beacons can help boost customer loyalty by "rewarding not only transactions but physical presence in the store and getting click-and-collect orders ready as soon as customers walk in, and then letting them know," Leddy says.

  33. Marketers are also more likely to get the attention they want for their marketing messages when they use beacons. And the geo-targeted messages beacons transmit can increase the "open rate" of mobile marketing messages significantly.

  34. In fact, people open standard push notifications about 14 percent of the time, but they open messages transmitted by a beacon 53 percent of the time, because they're more immediately relevant, according to mobile advertising firm Beintoo.

  35. 5. What's next for beacons? Beacons are still a nascent technology. After the initial hype around beacons during the past year or two, some observers say they are likely to go the route of the QR code and remain a niche technology.

  36. Others, such as Gartner's Hung, say beacon deployments will continue to grow, as a way for marketers to reach customers and as a logistics technology, helping companies manage assets in large facilities. Beacons are being used in many new ways, such as helping to guide blind commuters through London's Tube system, according to Wired.

  37. In the near future, beacons will find their ways into smart home systems, too, according to Kroeter of the Bluetooth SIG. Imagine arriving home after a long day — at an enterprise marketing job, perhaps — to a home that automatically senses your presence, switches on the lights, and turns on a favorite playlist.

  38. GO HERE NOW TO BEGIN YOUR PROXIMITY BLUETOOTH MARKETING www.UnlimitedWealthBuilder.info

  39. “Have a Beachey Kind of Day!”

More Related