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Hazel team – Senior Management

Hazel team – Senior Management. Objectives : Long- term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent / „Teenager“. Table of contents. Introduction SWOT New Strategy Expenditures Marketing

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Hazel team – Senior Management

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  1. Hazel team – Senior Management • Objectives: • Long-termvision • Focus on corebusiness • Geographicscope • Innovation – lookforthecompetitiveadvantage • Adolescent/ „Teenager“

  2. Table ofcontents • Introduction • SWOT • New Strategy • Expenditures • Marketing • Introductionofthenewproduct • Mission Statement • Q&A

  3. “SWOT” Analysis of 2011

  4. New Strategy • Focus on “teenagers” • 5 key sectors • Asian market unviable, closing market activity • New logo • New innovative product / less old products • Bonus for sales reps when exceeding quota • Electronic Data Interchange (EDI)

  5. Marketing • Make-up your friend in 500 stores • New advertising campaign • “Teen Vogue” • “Hazel - New Product” • & Investment R&D

  6. Vogue

  7. Introducing new product

  8. Mission Statement • Beauty products of high quality • Adolescents using our products are beautiful • Strong R&D, continuously improved products • Relationship with costumer base, involvement of consumer for innovating products

  9. Q&A Contact • Dodds, RachelSenior Manager - MarketingEmail: senior.dodds@Hazel.comorofficenumber 105 • Berger, NickSenior Manager - StrategyEmail: senior.berger@Hazel.comorofficenumber 223

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