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Strategic Overview and New Product Launch for Hazel Team's Teen Beauty Line

This document outlines the Hazel team's strategic objectives, focusing on a long-term vision and core business areas. It emphasizes innovation to gain a competitive advantage and targets the adolescent market. The content includes insights from SWOT analysis, marketing strategies, and financial allocations for new product development. Highlighting the introduction of a new logo and an innovative beauty product line aimed at teenagers, it also discusses the reduction of old products, marketing strategies, and the importance of customer involvement in product innovation. Key contacts for further inquiries are provided.

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Strategic Overview and New Product Launch for Hazel Team's Teen Beauty Line

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Presentation Transcript

  1. Hazel team – Senior Management • Objectives: • Long-termvision • Focus on corebusiness • Geographicscope • Innovation – lookforthecompetitiveadvantage • Adolescent/ „Teenager“

  2. Table ofcontents • Introduction • SWOT • New Strategy • Expenditures • Marketing • Introductionofthenewproduct • Mission Statement • Q&A

  3. “SWOT” Analysis of 2011

  4. New Strategy • Focus on “teenagers” • 5 key sectors • Asian market unviable, closing market activity • New logo • New innovative product / less old products • Bonus for sales reps when exceeding quota • Electronic Data Interchange (EDI)

  5. Marketing • Make-up your friend in 500 stores • New advertising campaign • “Teen Vogue” • “Hazel - New Product” • & Investment R&D

  6. Vogue

  7. Introducing new product

  8. Mission Statement • Beauty products of high quality • Adolescents using our products are beautiful • Strong R&D, continuously improved products • Relationship with costumer base, involvement of consumer for innovating products

  9. Q&A Contact • Dodds, RachelSenior Manager - MarketingEmail: senior.dodds@Hazel.comorofficenumber 105 • Berger, NickSenior Manager - StrategyEmail: senior.berger@Hazel.comorofficenumber 223

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