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HAZEL

HAZEL. cosmetics. Stefanie van Logchem Alexander Bechert. Content. Hazel‘s Background. established 50 years ago former leader in the cft industry started to decline in the 1990‘s problem with sales. SWOT-Analysis. strengths : consciousness about problems

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HAZEL

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  1. HAZEL cosmetics Stefanie van Logchem Alexander Bechert

  2. Content

  3. Hazel‘s Background • established 50 yearsago • formerleader in thecftindustry • startedtodecline in the 1990‘s • problemwithsales

  4. SWOT-Analysis strengths: • consciousnessaboutproblems • salesdepartmentstoresandsupermarkets • strong sales in severalfactors • verypresent in northamericaandeurope

  5. Figures

  6. SWOT-Analysis Weaknesses: • Declining sales • Weaksectors • Unattractivecatalogue • Quantityofproducts • Supplychainmanagement • Lack ofqualityandinnovation • Popularproductscannotbereordered

  7. Figures

  8. Figures

  9. SWOT-Analysis opportunities: • newbrandimage • updatedcatalogue • internetpresence • investment in r&d • less regional products • improvethe global supplychain • developmentof a coreproduct

  10. SWOT-Analysis threats: • strong competitors • losingknowledgeofthemarket • becoming a smallplayer • lossofclients

  11. Mission Statement Ourgoalistobetheleadingcompany in thebeautysector. Weareinnovators in cosmetics, frangrancesandtoilettries. Wedifferentiatefromothersbyourknowledgeof anti-aging

  12. Presentationof a new Logo

  13. Launch ofnewProduct

  14. Launch ofnewProduct • stemm-cellresearchbased anti-agingmoisturizer • purelyorganicwithnaturalandchemicalfreeingredients • newslogan: Colourful. Beautiful. You.

  15. Marketing Campaign • targetingsocial-media platforms • takingplacevirally • sharedaroundtheglobe

  16. Figures

  17. Conclusion • conducted a swot-analysis • proposedimprovementsforseveralproblems • invented a new logo • launched a newproduct • introduced a newsalesstrategy

  18. Thankyouforyourattention!

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