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Hazel Case

Hazel Case. Remco van der Zee s2025051 Niek ten Buuren s2018950. 11-01-2012. Content. Background information SWOT analysis New strategic vision New product line New logo Mission statement Expected change. Background.

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Hazel Case

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  1. Hazel Case Remco van der Zee s2025051 Niek ten Buuren s2018950 11-01-2012

  2. Content • Background information • SWOT analysis • New strategicvision • New product line • New logo • Mission statement • Expected change

  3. Background • One of the largestsellers of cosmeticsand beauty products. • Trend: sales decline  notattractivetoyoungerwomenand teenagers. • Sales growth of 1,5% annually: problematic

  4. Company sales bykey sectors

  5. Net sales bygeographicalregion

  6. SWOT analysis

  7. New strategic vision • Use of social media • Shifting focus to Asia • Combining two large sectors • LEADS TO: NEW PRODUCT NEW LOGO

  8. New product line • Hazel Rituals • Combination of skin care & make up

  9. New logo

  10. Mission Statement • Leading market share • Innovation • Confidence • Health and environment friendly

  11. Expected change • Increased sales • Usesocial media • Shifting focus on Asia Pacific • New product • Higher brand recognition

  12. Questions

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