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The new Hazel

The new Hazel. By J.P. Metz & W. Frings 10th of january 2012. Welcome . Senior Managers W. Frings & J.P. Metz. Introduction. Facts about the cosmetics industry SWOT-analysis Using opportunities The new strategy Rise ‘ n Shine Conclusion . Swot Analysis.

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The new Hazel

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  1. The newHazel By J.P. Metz & W. Frings10th of january 2012

  2. Welcome... • Senior Managers W. Frings & J.P. Metz

  3. Introduction • Facts about the cosmetics industry • SWOT-analysis • Using opportunities • The new strategy • Rise ‘n Shine • Conclusion

  4. Swot Analysis Strengths- Strong brand until 1990- New CEO- Still growing - Internal processes and communication

  5. Swot Analysis • Weaknesses- Direct selling > change of market • No adaptation • Staring blind on a few key sectors.

  6. Swot Analysis • Opportunities- Explore key sectors and markets abroad • From direct selling to stores

  7. Swot Analysis Opportunities +10% = advertisement/less 10%=development

  8. Swot Analysis Opportunities- Explore markets abroad, celebrity marketing campaign.

  9. Swot Analysis Threats- Fall back in old habits- Adaptation to cultures abroad

  10. Using oppurtunities • Sales • Mens’ Grooming • Geographical Dispersion • Marketing & Advertising

  11. Sales: eliminate direct sales, start private label. • Sales: Douglas, ICI Paris and other premium retailers • Marketing and Advertising: Create experience shops together with shop-in-shops The New strategy Sales & Marketing

  12. Asia -> strong investment opportunities with Khao • Asia -> High Brand value because of western image • Europe -> fashion capitals, Milaan, Paris & Amsterdam • Eastern Europe -> emerging market The New strategy Geograhpical

  13. Rise ‘n Shine The New Strategy Men’s grooming New market Strong growth market Strong opportunity

  14. Rise ‘n Shine Improves everyday life

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