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January 27, 2014 Get out your English Folder & turn to the next clean page in your notes.

January 27, 2014 Get out your English Folder & turn to the next clean page in your notes. REMINDER: TALKING LEVEL = 0 NO TALKING!!. COPY the BLUE portions IN YOUR JOURNAL: Persuasive writing argues the case against a particular position or urges readers to take a specific action.

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January 27, 2014 Get out your English Folder & turn to the next clean page in your notes.

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  1. January 27, 2014 Get out your English Folder & turn to the next clean page in your notes. REMINDER: TALKING LEVEL = 0 NO TALKING!!

  2. COPY the BLUE portionsIN YOUR JOURNAL: Persuasive writing argues the case against a particular position or urges readers to take a specific action. Example: speeches. advertisements, letters, & problem-solution essays.

  3. PERSUASIVE TECHNIQUES Unit Focus: You will learn about the art of civil disagreement and the power of words to persuade.

  4. TYPES OF FAULTY REASONINGOvergeneralizations - conclusions based on too little evidence.Example: Cleveland won their first three games. They win all their games. The results of three games is not sufficient to make a definitive statement on how they have done historically.Circular Reasoning - supporting your opinion by restating it in other words.Example: Of Mice and Menis really popular because a lot of people like it. Popular and a lot of people like it mean the same thing.Either-Or Fallacy - assuming that a complex question has only two possible answers.Example: In The Odyssey, Eurlychus proposed either leave the sun cattle alone and starve to death or eat the cattle and drowned at sea. He eliminated other possibilities, such as wait a few more days, go fishing, or eat leaves.

  5. Cause and Effect Fallacy- saying one event caused another just because it came before.Example: Dallas led the game until I called my brother to celebrate. I obviously jinxed them. Calling my brother had no effect on Romo’s bad pass. Loaded Language - words or language meant to appeal to emotions rather than logic.Example: He is a scheming politician as opposed to a politician with a plan. Loaded language relies on knowledge of word connotation.Bandwagon - you should do it because everybody's doing it and you want to belong, don't you?“I've sold widgets to fourteen people on this street already.

  6. Assignment 3. Include sound reasoning & at least one humorous example of faulty reasoning to convince consumers to buy your cereal. 2. Think about the audience for your advertisement. Consider who is likely to buy children’s cereal. 1. Design an advertisement for a children’s cereal, using persuasive techniques.

  7. Copy the Following: http://pbskids.org/dontbuyit/advertisingtricks/cerealbox_flash.html BRAINSTORMING Message for a targetaudience Visuals that grabattention & make the product look appealing A design intended to standout

  8. ASSIGNMENT –Complete a brainstorming page (you choose the style.) Make sure you include the name of your cereal, nutritional fact(s), example(s) of sound & faulty reasoning, design, illustrations, etc.)HOMEWORK –FINISH BRAINSTORMING. BRING ANYTHING YOU NEED TO COMPLETE YOUR AD TOMORROW. (markers, map pencils, ruler, cut out images and graphics from internet, etc.) *You will complete your final draft in class tomorrow. You will turn in your brainstorming with your final product.

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