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Double your website traffic with this SEO guide (for beginners) you! This guide covers all the proven methods and tricks to improve your website traffic. If you have just discovered SEO and want to know how to do SEO, then this blog is for What is SEO and why is it important? SEO stands for search engines optimization. It is an important part of digital marketing practices that helps you rank higher in SERPs using tools and techniques which are explained below. SEO is a practice used to drive quality and quantity organic traffic to your websites. Driving traffic is a real challenge that many marketers face. There are many techniques to overcome that challenge, if used efficiently. It is not just keyword research. SEO encompasses a multitude of techniques to achieve different goals. In this guide, we are going to cover SEO basics, on-page SEO techniques and how SEO works. However, if you want to specializ e in the field and become a professional, then we recommend opting for this SEO training in Bangalore. They have options in online classes as well. SEO techniques to follow: 1. Keyword research Keywords are specific terms that people enter into a search engine to find something. If those terms are used in the content effectively, then Google will show your site to the users. However,
keywords aren't the only ranking factor. The content has to be original and of high-quality. We’ll get to that later. There are three kinds of keywords: Short-tail, middle-tail, and long-tail keywords. Examples: Best Skin care; skin care at night; skin care routine for acne-prone skin. To find the right keywords, there are many tools like Ahrefs, SEMrush, Keyword tool, keyword surfer, etc. Some of them are free and others you have to pay for. If you want a free keyword tool, add a chrome extension of keyword surfer. On the right side, it will show a list of keywords with volume and similarity. Keywords with high volume are hard to rank for, so focus more on long-tail keywords which have less competition, but are easy to rank for. Every piece of content must have 50% long-tail keywords, 30% middle tail keywords and 20% short-tail keywords. And they have to be audience-focused. You can use Ubersuggest, a free keyword tool where you find topic ideas as well. Just type in topics you want to kind keywords for and select your country. Hit the search icon, and voila! It shows you a long list of keywords with the number of clicks it gets, search volume, competition, and search difficulty. Use only relevant keywords for your topic. Include keywords in the title, description and URL. You can learn to use the tools and other techniques with this digital marketing course. Tips: Use Udemy, Reddit, and Wikipedia, to find topic ideas and related keywords. Just drop a topic into the search engine and they will show a list of related topics that you can incorporate into your content. Find discussions and queries on Reddit and use them too.
2. Just like doing normal keyword research, drop your competitor’s website in a keyword research tool and it will show you a list of keywords that they rank for. It will also show you their domain score, how much monthly traffic they’re getting, and other information. Use the keywords from your competitor’s list to include in your website or content. You can even steal their backlinks to improve your ranking and get more traffic. Look up your competitors’ keywords 3. Now that you have keywords and topics ready, head over to Google and type in the topic. Notice any pattern you see on the 1st page results. It can have numbers in title, brackets in title, kind of words used and the blog pattern. Follow these patterns when writing. Take note of how the blogs are written. Now, gather enough information and write better than that. You can add more information or write it in differently with more value. Example: tips for hair care. When you search for this topic, you’re usually looking for a list of hair care routines. So, Google will show you a list of blog posts with a number in their titles. Tip: Head over to the bottom of the results page and use any topics related to your search under the “searches related to - “ section. Also, use related queries from “people also ask” sections on the results page. Analyse Google’s page
Find content ideas 4. Where to find content ideas? Ask the public is a goldmine for content ideas. Enter a few words into the search and click the search icon. A seconds later, it will show you queries related to the words you searched for and you can use some of those questions for content. Just make sure that you choose those that are popular or something that people would love to have answers to. The most click-worthy questions start with how to, why, where, and what is. It shows results in both visualization and data format. Under “which” questions, which skin care products are paraben-free? Which skin care product is best for acne? - are some of the best questions you can answer. Do note that not all questions are worth answering. Just some which people are more likely to be curious about and click. Other platforms to search content ideas can be Google search, where it shows you suggestions as you are typing something. Use a Blogspot idea generator. Just type a few words and hit the button. Click on “Unlock 250 more blog ideas”.
It will give a spreadsheet of the year's worth of blog ideas. Not all of them will be relevant, but some can be gems! Improvise on the ones that are too common or don’t make sense. You can also use Wikipedia’s contents box and see also sections for content ideas. Reddit works too, as explained in the keyword research point. Optimise for search intent 5. Search intent is the final goal of a user using the search engine. Your content has to satisfy the user’s curiosity and must give exactly what they are looking for. Get your message straight to the point, keep it clear and short. Look at Google’s page to understand search intent. If you type skin care and it shows you a list of products, then you need to optimise your product page for that particular keyword. If it shows mostly blog posts, then you need to provide content rich in value, tips and proven methods in skin care. The people also ask section on Google’s result page is also useful in understanding the search intent. Signs of commercial search intent are Google shopping products, brand carousel and local pack. When writing on How-to blog posts, use bullet points and lists. Add a video that shows the user how to do something. Provide instructions with images. Put yourself in the user’s shoes and think about how you want the answers to your questions to be.
Images 6. Visual content like infographics and charts make complex information easier to digest. They add the aesthetic design of your content as well. A blog post with just chunky texts without any images may not appeal to the users. Adding images can improve readability and user experience. Many people make the mistake of saving images as IMG.005.jpg. Avoid that. Suppose you are using an image of aloe vera for skin care, save the image as aloe-vera.jpg. And add alt text to the image. Very important. Crawlers (spider bots) cannot understand images. So adding alt text that explains what the image is about and helps them understand the image. Add keywords in the alt text if it’s possible. That way, when users type that keyword in the search engine and look for images, yours might come up on the image results page. Snippets 7. Snippets are pieces of information that are displayed on Google’s result page. They contain the title tag, description and the URL. It tells the user that the site is about. Sometimes a chunk of information related to your search is displayed on the top of the results. It makes it easier and faster for users to find the exact answers to their queries.
Rich snippets contain extra information like reviews, time, price, ratings, etc under the normal snippet. They entice users into clicking them more than the sites with normal snippets displayed. Rich snippets improve your click-through-rate. So try adding rich snippets in your content. If it is about a recipe, write how long the recipe takes, how much time it takes to cook and add ratings. If it is a restaurant or a place, add information about entry fee, average cost of items, price range, etc. To know more about rich snippets, click on the link. Optimise for mobile use 8. A lot of online content - be it videos, blogs, websites, or images are consumed or viewed on the phone. As mobile phones are used by the majority of the global population, optimising the content is critical. It is obviously more convenient to look for things on the phones than the desktop. If your website is not optimised for mobile use, you could be losing a lot of potential customers. You can optimise the site or content for mobile use in these ways: Use short paragraphs. Two or three sentences in a paragraph. Readability is quite important, as long paragraphs drive away the readers. This will affect your bounce rate as well. Increase the page loading speed. Use responsive WordPress themes. A basic knowledge of HTML is enough.
Test your site for mobile-friendliness using Google’s mobile-friendly tool. Check the layout, ease of navigation and page load speed. The tool lets you know if the site is mobile-friendly or not. If not, it will show you what needs to be fixed. Update old blogs and share on social media 9. Some of your old content may not be generating traffic and might be dead. You can revive it by adding extra information that is fresh and new, add images, graphs for infographics. Keep the word count above 1800. Google considers high word count as a ranking factor. So add more valuable content and republish it. Use all the above points and optimize it for SEO. Share it on social media and promote it. It will start generating traffic again. Some marketers don’t share the content on social media which could get them more engagement and shares. Social media is the best platform to share your content because that’s where most of the people hang out. So use the platform to your benefit and share the content. SEO is a continuous process that needs to be updated every now and then. New techniques are always being updated on some famous sites like Search Engine Journal, Backlinko, Moz, Copyblogger, Nei Patel, etc. Follow the blogs and keep your SEO knowledge up-to-date. Has this guide updated your knowledge of SEO? Let us know in the comments! CONTACT US LEARN DIGITAL ACADEMY Website : https : //learndigital.co Contact No : +91 6366370046 Email : email@example.com