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TWITTER: The Buzz Builder

Promote yourself and your products using Twitter. Free workbook by Keith Keller & Nicholla Henderson Hall. Learn why Twitter is essential, how to get started, scheduling tweets, going global, participating in Twitter chats, and more!

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TWITTER: The Buzz Builder

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  1. TWITTER IS THE BUZZ BUILDER Promote Yourself & Your Products Using Twitter Free Workbook By Keith Keller & Nicholla Henderson Hall

  2. TABLE OF CONTENTS • WHY TWITTER • LAYING THE FOUNDATION • GETTING STARTED ON TWITTER(A 5 POINT PLAN) • GOING DEEPER • SCHEDULING YOUR TWEETS • GOING GLOBAL • TWITTER CHATS • SOCIAL MEDIA INFLUENCE • BRINGING IT ALL TOGETHER • WHAT NEXT? www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  3. Keith Keller The Global Twitter Marketing Specialist Keith Keller is now well known internationally as;  "The Global Twitter Marketing Specialist" He has appeared on numerous radio shows, teleseminars, webinars & Google hangouts across the US & Canada, UK & Europe, as well as Australasia.In addition, Keith offers "One On One" coaching about Twitter Marketing to clients around the world via SKYPE and now has an ever growing list of Social Media training products available. www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  4. Nicholla Henderson Hall Connecting Communities one person at a time. Nicholla loves to meet people. She has been raised as an expat since she was a baby, United Arab Emirates. She uses her skills as a listener and a questioner to create her podcast show and help people with their own communities. Podcast Show www.thelearningcurvepodcast.com (interviews and conversations) #TheLearningCurvePodcast #AbuDhabiChat Her own personal website is in production.  www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  5. Free MP3 Series Also Availablewww.SoundCloud.com/CrackTheTwitterCodeThis workbook has been prepared with the assistance of theAMAZING Nicholla Henderson Hall ( www.Twitter.com/NickH2 ) It is the perfect companion to Keith’s 10 part audio series on Sound Cloud

  6. CHAPTER ONE Why Twitter? www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  7. Why Twitter? • Twitter already has at least 6 “MAJOR” competitors • Facebook – Instagram – Pinterest – Google Plus – You Tube – LinkedIn • The “GLOBAL” Numbers (645 Million Accounts Worldwide) • 270 Million “ACTIVE” Users Every Month • Twitter Is Not Facebook (or any of the others either) • Twitter Is “The Information Network” When there is so many others to choose from www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  8. CHAPTER TWO Laying The Foundations www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  9. Laying The Foundations Getting Your Story Straight • The importance of a “HOME BASE” • The Importance of having a blog • Tumblr • Blogger • Wordpress (.org) • The Importance of your “FREE TEASER” www.twitter.com/NickH2 www.twitter.com/keithKeller

  10. CHAPTER THREE Getting Started www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  11. Getting Started • Be a resource not a salesperson. Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound “Counter Intuitive” but it is the essence of Social Media marketing. • Write a strong bio that will inspire potential clients and joint venture partners to follow you. • Add a photo. There is significant evidence to prove that people who do this get more followers and retweets. • Remember the 80/20 Rule – It’s not all about you. 4 out of 5 tweets should be of value to your followers and not sales related. • Only 1 out of every 5 tweets should be a sales related message. • SHARE - SHARE – SHARE (This is Twitter101). Share great articles and interact with your followers…this is the essence of how Twitter works. www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  12. CHAPTER FOUR Going Deeper www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  13. Going Deeper Where The Rubber Hits The Road!! • How do I get more followers? • “The best way to have friends is to be one” • How to discover prominent people on Twitter and follow them • www.WeFollow.com • How to measuring Your Tweet Reach • www.TweetReach.com www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  14. CHAPTER FIVE Scheduling Your Tweets www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  15. Scheduling Your Tweets POWER TIMES TO TWEET & COOL SITES TO TRY (8am – 1pm – 4pm – 8pm) www.BufferApp.com www.HootSuite.com www.Gremln.com www.Tweriod.com www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  16. CHAPTER SIX Going Global www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  17. Going Global (#) Hashtags HASHTAGS (The Magic Ingredient On Twitter) (1) POWER WORDS #Business #Success #Inspiration (etc) (2) CREATE YOUR OWN HASHTAG #TheLearningCurvePodcast #OverwhelmMustStop (3) TRENDING TOPICS www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  18. CHAPTER SEVEN Twitter Chats www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  19. Twitter Chats www.TWUBS.com (Branded Twitter Chats) www.TweetChat.com Real Time Twitter Chats (Tweet Chats) www.TChat.io (Super Fast Real Time Chatting) www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  20. CHAPTER EIGHT Social Media Influence www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  21. Social Media Influence ….and the power of using “LISTS” Measuring Your Social Media Influence With “KRED” www.Kred.com Organise your followers and friends with “LISTS” Up To 1000 lists Up To 5000 in each Potentially up to “5 MILLION” contacts  (Very Cool) www.twitter.com/NickH2 www.twitter.com/keithKeller

  22. CHAPTER NINE Bringing It All Together www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  23. Bringing It All Together Twitter Marketing in 1 hour a day (or every few days) • Check who has followed and/or retweeted you - Thank them • and follow them back • (20 minutes per session – every day if possible ) • Take the time to follow some cool people with We Follow (etc) • (20 minutes per session – every day if possible) • Spend some time sending out tweets “LIVE” and scheduling • some tweets with Buffer (etc) • (20 minutes per session – every day if possible) www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  24. CHAPTER TEN What’s Next? www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

  25. Keith is constantly creating new programs Here are just a few of his latest projects ( Free eBook ) www.KeithKeller.com.au ( Twitter 4 Performers – MP3 series ) www.Twitter4Performers.com ( Crack The Twitter Code – One On One Coaching ) www.CrackTheTwitterCode.com ( Get Found TV – Online Video Series ) www.GetFound.tv ( The Online Masterplan Series – Membership Site ) www.OnlineMasterplanSeries.com www.Twitter.com/NickH2 www.Twitter.com/KeithKeller

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