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ATTRACTING AND MAINTAINING MEMBERS

Join us for the AIChE Local Section Leadership Workshop in Houston, TX, on March 31, 2012, focused on strategies for attracting and maintaining volunteer membership. This workshop will cover essential processes including how to recruit, retain, recognize, and promote volunteers. Attendees will learn effective recruitment techniques, how to develop a strong volunteer engagement process, and best practices for sustaining volunteer interest. Discover the importance of addressing volunteer motivations, providing recognition, and fostering leadership within your organization.

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ATTRACTING AND MAINTAINING MEMBERS

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  1. ATTRACTING AND MAINTAINING MEMBERS AIChE Local Section Leadership Workshop Houston, TX March 31, 2012

  2. VOLUNTEER ENGAGEMENT PROCESS • Recruit • Retain • Recognize • Promote

  3. RECRUITING: HOW DO WE FIND VOLUNTEERS? Direct/Indirect Personal Approach Advantages • Controlled recruitment, uses the enthusiasm and first hand knowledge/experience of the recruiter Disadvantages • Narrows the range of volunteers: likely to exclude some • Can make it difficult for people to refuse to volunteer • May produce volunteers who lack commitment and prove unreliable Direct/Indirect Appeal to Large Groups Advantage • Many likely to be considered Disadvantage • Potentially a large pool not with the right skills

  4. THE RECRUITING MESSAGES • The Need: Why is the task important? Goals? • The Commitment: Where? How long? R&R • Overcome Fears: Instill confidence • They can do it • Training & support are available • The Benefits: What will they get for themselves?

  5. HIGHLIGHT THE BENEFITS OF VOLUNTEERING • The satisfaction of doing something worthwhile • A sense of achievement from doing something well • Growth in self-confidence • A widening of one’s social/professional network • Increased knowledge/learning new skills (the ability to mine ideas on work-related issues) • Using existing skills • A break from routine • Good use of one’s time • Finding out how other people view the world

  6. PEOPLE ARE MOTIVATED BY DIFFERENT THINGS • Power • Achievement • Affiliation

  7. RETENTION: PHASES OF VOLUNTEER ENGAGEMENT Exploratory Phase • The volunteer examines the worth of the organization; how much they enjoy working with the people • Our Action: reassure, explain and persuade Developmental Phase • The volunteer is learning, contributing and having fun • Our Action: Give recognition for their achievements, value them Mature Phase • The volunteer participation and responsibility is at its maximum • The volunteer is ready to become a leader, to share skills & train others • Our Action: Draw on volunteer’s expertise, otherwise they begin to lose interest & motivation Moving On • The volunteer outgrows a particular task or the organization • Our Action: Recognize this is happening; help them move within or out (consultant/help develop a pipeline)

  8. PROCESS OF CULTIVATION Identified • Identify prospects; learn about their background, personal interests, contacts, talents, skills & professional aspirations Informed • Provide information about the organization's volunteer needs and opportunities through mailings, Web pages, phone calls, personal visits, contact at events, and fact sheets Interested • When members ask questions, make comments, offer suggestions -- it is clear that they are ready to become involved Involved • Connect interested members to AIChE by inviting them to take action in support of the volunteer efforts available: joining a committee, planning an event, managing a project, making some calls, promoting an effort, and so forth Invested • After members become involved, they should be "bumped up" to a higher level of volunteer commitment; The opportunity presented should match what the recruiter has learned about the member in the identified stage; This is a great time to get this volunteer to recruit another The Recruiter’s Role: Consciously track and foster the various stages of engagement

  9. HOW VALUABLE ARE VOLUNTEERS? • Volunteers do not come for free • They provide excellent value for money • Must invest in this valuable resource • Highlight their unique contribution • Must support and recognize them

  10. VOLUNTEER RECOGNITION • Warm welcome • Discuss individually their challenges and successes • Provide regular feedback • Provide on-going training and growth opportunities • Give awards/certificates at gatherings • Recognize volunteer’s employer

  11. VOLUNTEER PROMOTION • Have a succession plan so not stuck with burned out volunteers or a gap in a role • Identify possible successors early on • Mentor them to learn their aspirations/interests • Use same techniques as recruiting brand new volunteers

  12. VOLUNTEER ENGAGEMENT PROCESS • Recruit • Retain • Recognize • Promote

  13. BEST PRACTICES RESOURCE AIChE Web Site: Divisions and Forums/Resources for Divisions and Forum Leaders/Best Practices/CEOC Volunteerism Best Practices

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