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Deming Wheel (or Shewart Cycle)

Deming Wheel (or Shewart Cycle). A Systems Approach. A Systems Approach Validating Your Idea with Analysis. Analysis The 3-V’s. Voice of Employee. Ideas. Voice of Industry. Concept Validation Target Audience Website Outcomes. Voice of Customer. Analysis The 3-V’s. Voice of Employee.

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Deming Wheel (or Shewart Cycle)

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  1. Deming Wheel (or Shewart Cycle)

  2. A Systems Approach

  3. A Systems ApproachValidating Your Idea with Analysis

  4. AnalysisThe 3-V’s Voice of Employee Ideas Voice of Industry Concept Validation Target Audience Website Outcomes Voice of Customer

  5. AnalysisThe 3-V’s Voice of Employee Voice of Industry Competitive Benchmarking Gap Analysis Voice of Customer

  6. AnalysisVoice of Employee • Purpose – to get internal feedback from within company • Method – focus groups, surveys • Outcome(s) – validate you’re on the right track

  7. AnalysisVoice of Industry • Purpose – to see what the competition is doing • Method – comparative / competitive analysis • Outcome(s) - benchmarking

  8. AnalysisVoice of Customer • Purpose – to determine what is of value to your prospective customers • Method – focus groups, surveys • Outcome(s) – STP • Segmentation • Target Audiences • Positioning

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