Main image: Jessica Biel as the protagonist. By having a mid shot, which shows her facial expressions and that dominates the frame in mid-shot. By having Secondary character: a mysterious ‘shadow’ behind her Facial expression: tense, determined, looking straight at audience. Her facial expressions connote she might be on a mission. Costume: Dark and dull, suggest mystery. Body language: straight posture connotes seriousness the person hiding behind is suggesting the genre. Colour scheme: black, grey, white. All dull colours set the atmosphere for a horror movie. The font is not formal therefore you know its a personal story. Target audience – Jessica Biel fans, wide international release. Eventual age rating was 15. Appeals to both genders. However mostly for a older audience as some scenes may be uncomfortable for younger audiences.
Main image: Mid shot, of a young girl. You cannot see her face therefore it creates enigma as the audience do not know how she looks like, how old she is. Body language: the girl is looking through the window and that suggests that maybe she is looking for someone or something. The way her body language is set could also be suggesting the genre. Colour scheme: black, grey, white. All dull colours set the atmosphere for a horror movie and the colours connote danger. The fog creates enigma as it is unclear for the audience to see the person looking through the window. This lets people know that the movie is successful as the other movies have been and are produced but the same people. Therefore this would make the audience want to watch it The font is kind of ghost like so it links to the supernatural world which links to the genre. Credit block
Main image: the image is of an house and a man standing in front of it. The image is not so clear and does not have much detail. This then attracts the audience, as they would want to know more about the movie. Body language: the man seems to stand in a rigid postition. Title: formal font The dvd symbol shows that it is meant to played on a dvd player Blurb: gives a brief introduction about the film to the audience. Its a teaser. Colour scheme: black, grey, green. All dull colours set the atmosphere for a horror movie.