Presentation Transcript

1. Mystery Founder ?
2. Mystery Founder Our founder is on the older side for our Mystery Founders
3. Mystery Founder In fact, our founder was born before most people in this room
4. Mystery Founder Our founder was even born before ME!!!!!
5. Mystery Founder Yes, our founder is “mature”.
6. Mystery Founder Our founder was born in 1928.
7. Mystery Founder Our founder is a local person
8. Mystery Founder Our founder was born in California
9. Mystery Founder To be more specific, our founder was born in Cutsdean, California
10. Mystery Founder Our founder ended up growing up in San Francisco
11. Mystery Founder The Sea Cliff neighborhood and Lowell High School.
12. Mystery Founder Our founder was driven and actually managed to get a BS degree from UC Berkeley
13. Mystery Founder Our founder was an athelete
14. Mystery Founder And a party animal
15. Mystery Founder In college, our founder swam and played water polo for Berkeley
16. Mystery Founder Our founder was also a member of a Greek house Delta Kappa Epsilon
17. Mystery Founder Oh, our founder had a nickname in college
18. Mystery Founder Jock Tarzan Bookworm Nerd …..
19. Mystery Founder But……… Horny Fish
20. Mystery Founder Our founder was also caught cheating on an exam
21. Mystery Founder Our founder should have been expelled
22. Mystery Founder But the professor, being an awesome professor, gave our founder a F
23. Mystery Founder Our founder never forgot be caught cheating
24. Mystery Founder Had she/he been expelled, she/he writes, [it] “would have changed my life completely.”
25. Mystery Founder Ok, a little bit about our founder
26. Mystery Founder Our founder was a successful real estate developer
27. Mystery Founder Oh, but that wasn’t our person’s business that did well
28. Mystery Founder Actually, really well.
29. Mystery Founder You see, our founder was looking at trends and how things were changing
30. Mystery Founder Our founder noticed a trend that was really taking off
31. Mystery Founder But this trend did not have a dedicated store.
32. Mystery Founder As our founder described other products did, such as hamburgers, stereo equipment, and gasoline
33. Mystery Founder It is also great with you have a strong connection to your product – i.e. you the target market
34. Mystery Founder It turns out that the founder was nowhere near the target market, but still thought the product could take off
35. Mystery Founder You see, our founder was “mature” and our products’ market was younger
36. Mystery Founder Actually our founder in her/his 40’s and the target market was really 14-25 year olds
37. Mystery Founder So the target market was a completely different generation than our founder
38. Mystery Founder Somehow our founder had to bridge the generation gap to make the company successful
39. Mystery Founder Somehow our founder had to bridge the generation gap to make the company successful
40. Mystery Founder To do that, our founder opened stores with made stores simple, small, one product and of course used…
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42. Mystery Founder Our founder had success!
43. Mystery Founder In two years after opening the store sales were $2.5M/year (= $208K/month)
44. Mystery Founder And our founder then did better
45. Mystery Founder In five years sales were up 50x to $97M/year!!!!!
46. Mystery Founder Amazing, since our store sold only 1 product made by just one company!!!
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53. Mystery Founder Horny Fish
54. Mystery Founder See, all he wanted to buy was a pair of blue jeans
55. Mystery Founder But he was an “mature” guy
56. Mystery Founder Jeans were being sold to the younger generation and he needed to bridge the generation gap if he wanted to sell jeans
57. Mystery Founder Jeans were being sold to the younger generation and he needed to bridge the generation gap if he wanted to sell jeans
58. Mystery Founder So he started…..
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63. Mystery Founder First GAP – Ocean and Fairfield Way (1969)
64. Mystery Founder But styles and fashions changed – and the Gap did too
65. Mystery Founder Members of the great wave of youngsters who had come of age wearing blue jeans in the 1970s were now older, wealthier, and more conservative
66. Mystery Founder Then trouble with the main suppler = Levi Strauss & Co.'
67. Mystery Founder Levi’s wanted to sell only to big chains like Sears, J.C. Pennys, etc
68. Mystery Founder So Gap came out with their own products
69. Mystery Founder And guess what, the margins were MUCH better
70. Mystery Founder And they could offer new styles to their growing customer base
71. Mystery Founder And styles were aimed at many different demographics too!
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77. Gap Today The largest specialty retailer in the US The second largest clothing retailer in the world “Zara overtakes Gap to become world's largest clothing retailer” http://www.guardian.co.uk/business/2008/aug/11/zara.gap.fashion
78. Gap Today Approximately 135,000 employees 3,076 stores worldwide 2,551 are in the United States
79. Gap Today Their market cap today is: $18.44B Revenue last year was $15.651B Gross Profit was $6.171B
80. Gap Today By the way, Donald Fisher and his wife started seriously collecting art in the 1960’s Cool art adorned their offices and may of the early Gap stores Today their collection is amazing Not just any art, but modern art
81. Gap Today
82. Gap Today
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90. Gap Today
91. Gap Today
92. Art! MOMA's current exhibition, "Calder to Warhol: Introducing the Fisher Collection," represents the first public unveiling of that legacy and is a cornerstone of the museum's 75th anniversary program. Read more: http://www.time.com/time/travel/article/0,31542,2002139,00.html#ixzz1Gi4m5xUQ
93. Gap’s Mission Statement Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing. Our purpose? Simply, to make it easier for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this purpose to life for our customers. Across our company and embedded in our culture our key values that guide our success: integrity, respect, open-mindedness, quality and balance. Everyday, we honor these values and exemplify our belief in doing our business in a socially responsible way.
94. Mystery Founder Don Fisher Donald Fisher (1928 – September 27, 2009)
95. Mystery Founder Just two days before his passing, it was announced that Donald and Doris Fisher would place future custodianship of their collection with the San Francisco Museum of Modern Art. Although he wanted his own museum to house his public legacy, local opposition to building it in a national park (Presidio) prevented this from happening. The Fisher partnership with SFMOMA now elevates the museum’s status to an elite class, rivaling some of the world’s best public collections, especially in modern and contemporary art
96. Mystery Founder Tenerunabuenanoche y disfrutar de la Latino Heritiage Talk!