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Our Panel

Join our expert panel featuring Caryn Foster, John Hudak, Ray Hydrick, and moderator Nancy Telliho as they explore the ever-changing media landscape. From traditional platforms like television and print to digital innovations in mobile and online advertising, this discussion will examine the current state and future directions of various media formats. Discover key insights on ad revenue trends, challenges, and opportunities in the context of shifting consumer behaviors. Gain valuable perspectives to help you thrive in this dynamic environment.

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Our Panel

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Presentation Transcript

  1. Our Panel • Caryn Foster Durham • John Hudak • Ray Hydrick • Nancy Telliho, Moderator Managing Partner/Principle, charles ryan associates Partner, Publisher & Chief Marketing Officer, Madden Media Digital Sales Supervisor, Advance Digital Print/Digital Publishing Consultant

  2. Experiencing the Media Storm • What was. What is. What will be.

  3. Media Landscape • Television • Radio • Magazines • Newspapers • Outdoor • Direct Mail • Web • Email • Mobile • Tablets/eReaders

  4. PIB Magazine Ad Pages 2001-2011 -34% over 2007 high -33% over 10 years -34% over ’07 high 257 252 169

  5. PIB Travel Ad Pages 2001-2011 -34% over 2007 high -36% over 10 years -40% over ’08 high 15.6 14.6 12.6 9.3

  6. IAB Internet Ad Revenue (000) 26B +275% over 10 years 7B

  7. Internet Travel Ad Revenue (000) 1.8B +700% over 10 years 1.5B 214

  8. 2010 Internet Ad Formats $26B 28%

  9. U.S. Mobile Ad Revenue (000) 1.2B 750M Source: Emarketer

  10. Your Best Betsin thisChanging Media Landscape

  11. Thank you • Caryn Durham • John Hudak • Ray Hydrick • Nancy Telliho, Moderator Managing Partner/Principle, charles ryan associates Partner, Publisher & Chief Marketing Officer, Madden Media Digital Sales Supervise, Advance Digital Print/Digital Publishing Consultant

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